Cocooners
Cocooners is an innovative startup incubated at the Polytechnic of Turin whose goal is to free those who feel trapped by the most resistant social convention: that of the chronological age. For this reason, the experienced founding team ( 4 seasoned managers) has created a digital platform (online since 15.12.20) that offers quality editorial content, products and services tailored for active agers 60+.
Our goal is to fight ageism and offer an adequate narrative (and not one of decline as unfortunately often happens with different brands or websites) to our growing community. Our business model, B2B2C, is based on a concept of Content, Commerce and Community. Consequently, our products and services are made with commercial partners and independently. They are designed to be distinctive for active agers by offering tailor-made courses, experiences, products, and travel. This applies to both Cocooners users and Brands who wish to communicate in an innovative and engaging way with the target through commercial projects (ie converstaional marketing). Cocooners' mission is to become the reference point for perennials in Italy (and later in Europe)