blonde gone rogue aspires to build a womenswear brand founded on the following four pillars:
Fashionable and contemporary design
100% sustainable product
Transparent supply chain operations
This will result in garments that have an appealing design and are made from sustainable materials but at the same time are priced only at 10 to 15% mark-up to fast fashion alternatives. The customer will be able to verify the product's origin via the "Blonde Chain" on the company's website. The tool is a blockchain-based visual representation of blonde gone rogue's supply chain. This will make the blonde gone rogue the only sustainable fashion brand to offer 100% supply chain transparency.
Fashion, Design, Sustainable
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