Bespot.

Launched in 2018, bespot is an AI analytics-enabled startup that is developing location intelligence solutions for the retail and hospitality industry. The aim is to empower greater insights to understand consumer traffic, analyzing the market, traffic and sensor data. The company offers location-based white-label mobile services and a location positioning SDK that uses machine learning techniques to accurately determine users’ location in indoor and outdoor environments. The platform, ‘Shopmind Insights’ is then able to leverage data to unlock valuable insights about shoppers – including footfall trends, live heatmaps, customer personas, consumer preferences and other insights that can help businesses understand their customer journey better. By using the app, consumers in turn benefit from rewards picked up on their visits to different supermarkets, cafes, parks and shops.