We prefer to use only the best essential oils extracted from plants and fruits (even if they're more expensive than synthetics), because they result in a experience for your nose and health.
Sustainability is achieved not only through ingredients, but also through production in small quantities: our costs are higher, but there's less waste. Our packaging is minimal - only the essential to make sure our products get safely to your hands. The product inside should shine on its own.
Lastly, we believe in constant growth, not only of our beards, but also of our products and ourselves. That's why we go beyond selling products and promote education. Here you'll always find someone who cares about your beard as much as he cares about his!