Businesses often overlook brand protection due to its complexity and cost, leaving their brands vulnerable to misuse. Trama is changing that by offering a simple, fast, and affordable solution to brand protection. Their easy-to-use platform streamlines everything from registration to ongoing monitoring, making brand security accessible to businesses of all sizes.
Thanks to this innovative approach, Trama has quickly earned recognition as a Deloitte “Company to Watch.” In this article, Igor Demčák, Andrej Skok, and Juraj Cvik co-founders of Trama, share the story behind their rapid growth, the challenges they overcame, and their plans for the future as they continue to revolutionize brand protection.
What was the inspiration behind founding Trama, and how did the concept evolve during the early stages of the company?
Igor Demčák (Co-Founder & Head of Innovation) said: During my years as a trademark lawyer, I noticed how confusing the trademark registration process was for so many entrepreneurs. I saw that small businesses, in particular, were either avoiding it altogether or getting stuck with expensive, complex processes. That was something I wanted to change—to make trademark protection something that could empower businesses rather than hold them back.
Trama’s mission has always been to simplify brand protection through automation, streamlining the process and keeping costs at a fraction of current market prices. We focused on providing a service that is intuitive, fast, and transparent.
Over time, we continued to refine the idea based on real feedback from businesses, and that’s how Trama grew into what it is today—a company that helps businesses of any size protect their brands without legal complexities.
What has been the most significant challenge Trama faced in its early days, and how did you navigate through it?
Andrej Skok (Co-founder & Head of Product): One of the main challenges was establishing trust in a market dominated by established legal firms. People hesitated to adopt a new tech solution for something that had long been provided solely by traditional lawyers with costly fees.
To overcome this, we focused on demonstrating expertise by offering a free lawyer’s check to our clients, allowing them to understand the process before paying anything upfront. Transparency is key here, as we want businesses that choose to work with us to move forward with ease and confidence, having the necessary information every step of the way.
What strategies have been most effective in positioning Trama as a leading choice in the competitive field of IP protection? What is the secret sauce?
Juraj Cvik (Co-founder & CEO): It is the combination of technological innovation, strong legal expertise, and a customer-centric focus that fosters Trama’s success. These three ingredients are deeply embedded in our mission to protect the heart and soul of your business, as well as in the composition of both the founders’ team and the overall team at Trama.
Each ingredient is vital yet insufficient to achieve success on its own. It is this rare combination that enables us to simplify legal matters that may seem difficult to comprehend, streamline complex legal processes, and ultimately achieve customer delight, which drives us forward.
How does it feel to be recognized as a Deloitte Company to Watch, and what does this recognition mean for the team?
Juraj Cvik: We are all extremely proud of the success that Trama has achieved so far, and we are thrilled about both the opportunities and challenges the future will bring. Being recognised by Deloitte as one of the fastest-growing technology companies is truly the cherry on top. It is an incredible feeling when such a reputable and well-established company like Deloitte recognises our hard work.
The award itself is a tremendous boost to our confidence that we are progressing well with our mission. Personally, I place more emphasis on the affirmation we continue to receive from our delighted clients, who keep coming back to us and recommending Trama within their circles.
What are your key plans and goals for Trama’s future as you continue to scale and innovate?
Ján Búza (Co-founder & Head of Business Development): As we look to the future, one of our key goals is to expand the services we offer to make brand protection even more accessible and effective.
We’re launching a new software platform that will enable business owners to monitor their brand across all key platforms: online marketplaces, social media, business registers, and domains. This platform will not only help businesses track their trademarks but also provide the tools to manage their entire brand portfolio in one place.
Unlike other platforms that mainly target big companies, we aim to offer a simpler, more effective solution, allowing smaller brands to focus on what truly matters—growing their business.
