Phacet, a pioneer in personalised AI solutions for SMEs has announced a seed round of €4 million. Investment funds participating in the round include Motier Ventures, Aglaé Ventures, Emblem, Origins, Kima, Financière Saint James, Robin Capital and BetterAngle.
The French startup has also received backing from 148 business angels from sectors including tech, finance, insurance, data and retail. The investors include Thibaud Elzière (Hexa), Des Traynor (Intercom), Florian Douetteau (Dataiku), Philippe Corrot (Mirakl), Rodolphe Ardant (Spendesk), Damien Marc (JPB Système) and Guillaume Moubèche (Lempire).
Phacet’s mission is to make AI accessible, flexible and transformative for business efficiency. It helps businesses to build personalised AI solutions, ensuring maximum impact and seamless integration into daily operations.
The startup works with clients to identify essential applications to improve business processes. Customers are then able to attend an AI Bootcamp on Phacet’s platform, which co-builds AI applications with their team of AI engineers and client team. The use of one central platform with a single supplier ensures a consistent experience, data connectivity and cost control for businesses.
Phacet has already proved its effectiveness with European companies such as Smartbox, which has seen its operations transformed thanks to customised AI applications for ecommerce and retail operations, finance and customer service. By 2025, Phacet aims to complete its range of ready-to-use AI applications across sectors such as e-commerce/retail, industry, finance and services.
Phacet’s founders are recognised for their expertise in AI, but also have significant experience in building and managing B2B platforms. Nicolas Marchais, Founder and CEO of Phacet, said: “The support of our investors will allow us to advance our mission to build a bridge between fast-evolving AI models and the concrete needs of SMEs. This will enable them to move from the desire to integrate AI to its implementation in different departments.”
Thibaud Elzière, Founder of startup studio Hexa and well-known investor, added: “Phacet is not only an AI company, the founding team with their experience in software also understood the importance of being a partner of companies by supporting them from A to Z in their transformation. Beyond the AImodels, they help to identify priority impact areas and have created the ideal user interfaces for employees to use.”
Phacet’s AI applications are designed to enhance human capabilities by automating repetitive tasks while letting employees focus on high value-added missions. Teams are supported in integrating AI into the heart of existing processes, with an approach that emphasises the complementary relationship between humans and machines.
