HomeKnow-HowMarketing essentials: 10 tools to supercharge your content

Marketing essentials: 10 tools to supercharge your content

In today’s digital landscape, generating high-quality content is crucial for building a strong online presence and fostering meaningful connections with your audience. Good content not only drives engagement but also establishes your brand as an authority in your industry. Whether through social media, blogs, or video marketing, content serves as the bridge between your business and potential customers. It enhances visibility, nurtures trust, and plays a key role in converting leads into loyal clients.

In a competitive market, having the right tools to create, manage, and distribute content effectively can make all the difference in driving growth. Fortunately, there are several platforms available that cater to various content needs. In this article, we explore 10 tools that will help you enhance your brand’s visibility, engagement, and consistency across digital platforms

1. Brand24: Track and analyze online mentions across platforms like social media, blogs, and forums

Brand24

Brand24 is an AI-powered social listening tool that helps businesses track and analyze online mentions across platforms like social media, blogs, and forums. It provides advanced sentiment analysis, allowing users to monitor brand reputation, measure awareness, and evaluate marketing efforts. With real-time tracking of over 25 million online sources, Brand24 enables businesses to gather customer insights, track competitors, and create detailed reports for informed decision-making.

Pricing:

  • Free: 14-day free trial
  • Individual: $49/month
  • Team: $99/month

2. Canva: Professional-quality graphics, presentations, social media posts, and more

Canva

Canva is a versatile design platform that enables users to create professional-quality visuals such as documents, presentations, social media posts, and more, without the need for advanced design expertise. It offers a wide array of templates, stock images, and easy-to-use design tools. Canva’s business solutions, including Canva Enterprise and Canva Teams, are designed to streamline collaboration, improve brand management, and boost productivity through features like AI-powered tools and custom team templates.

Pricing:

  • Free: Basic access to templates and design tools
  • Pro: $12.99/month (billed annually), includes premium templates, stock photos, and unlimited storage
  • Enterprise: Custom pricing for larger teams and businesses

3. Eleven Labs: AI-driven voice technology platform that enables businesses to create high-quality audio content,

11-labs

ElevenLabs is an AI audio platform that specializes in creating realistic speech through text-to-speech, voice cloning, and dubbing technologies. Their tools allow users to generate high-quality, natural-sounding voices for podcasts, video voiceovers, audiobooks, and more, while also making content accessible across languages. With solutions tailored for creators, teams, and enterprises, they enhance content creation workflows by offering low-latency, high-fidelity voice generation and project management tools. ElevenLabs also focuses on innovation and safety, helping businesses scale their audio production while ensuring secure, reliable AI-driven products.

Pricing:

  • Starter: $5/month
  • Creator: $22/month

4. Fiverr: Connects businesses with freelancers 

FiverrFiverr

Fiverr is an online marketplace that connects businesses with freelancers offering services across over 700 categories, including graphic design, digital marketing, and software development. It provides clear and transparent pricing, with options to pay per project or by the hour. Fiverr enables businesses to access skilled freelancers worldwide for both short-term and long-term projects, ensuring quality work is delivered quickly. Additionally, it offers 24/7 support and tailored business solutions like Fiverr Pro for high-end services.

Pricing:

  • Varies by freelancer and service type

5. Hootsuite: Schedule, manage, and analyze content across multiple social media networks

hootsuite

Hootsuite is a social media management platform that allows users to schedule, manage, and analyze content across multiple social media networks from one dashboard. It provides tools for post-scheduling, social listening, analytics, and team collaboration, making it easier for businesses to engage with their audience. Hootsuite also integrates with various apps and offers AI-powered tools like OwlyWriter to assist in content creation. It is used by businesses to streamline social media efforts and track performance metrics in real time.

Pricing:

  • Professional Plan: $99 per month for 1 user, managing up to 10 social accounts.
  • Team Plan: $249 per month for 3 users and up to 20 social accounts.
  • Business Plan: $739 per month for 5 users, supporting up to 35 social accounts, and offering advanced features like custom analytics and extended reporting.
  • Enterprise Plan: Custom pricing based on the specific needs of larger organizations, with features like unlimited users and additional support options.

6. Later: Schedule and publish content across platforms like Instagram, Facebook, and TikTok

Later

Later is a social media management platform designed to help businesses and creators streamline their social media efforts. It offers tools for scheduling and publishing posts, analyzing performance, and driving traffic with features like Link in Bio. The platform caters to social media managers, agencies, and freelancers by simplifying workflows, automating tasks, and offering insights into what content works best. Later Social also provides resources, training, and customer support to help users grow their online presence more effectively.

Pricing:

  • Free plan with limited features
  • Starter: $18/month (billed annually)
  • Growth: $40/month (billed annually)

7. Livestorm: Webinar and video meeting platform

livestorm

Livestorm is a platform for hosting webinars, virtual events, and meetings with rich engagement features such as polls, Q&A, and live chat. It offers solutions like automated and on-demand webinars, virtual meetings, and restreaming to multiple platforms, making it ideal for various industries including healthcare, education, and finance. Livestorm integrates seamlessly with CRM and marketing tools, providing advanced customization options for branding, registration, and analytics. With ISO 27001 certification and GDPR compliance, it ensures secure, high-quality virtual experiences for businesses worldwide.

Pricing:

  • Free: Limited features
  • Pro: $99/month

8. Notion: All-in-one customizable workspace for notes, docs, projects, and team collaboration

notion

Notion is an all-in-one tool that helps you create a customized workspace for notes, documents, project management, and team collaboration. It’s widely used by startups and larger teams to manage wikis, share documents, and keep track of tasks. With its versatile features, Notion allows you to streamline processes, improve team efficiency, and keep everything organized in one place.

Pricing:

  • Free: Basic access to note-taking, task management, and limited collaboration features.
  • Plus: $8 per user per month (billed annually) – includes unlimited file uploads, 30-day page history, and more advanced collaboration tools.
  • Business: $15 per user per month (billed annually) – offers team features, advanced permissions, private teamspaces, and 90-day page history.
  • Enterprise: Custom pricing – includes advanced security and compliance features, SAML SSO, and dedicated customer success support.

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9. Quillbot: Paraphrasing and grammar-checking tool

quillbot

QuillBot is an AI-powered writing assistant designed to improve writing efficiency and clarity without sacrificing originality. With tools like the Paraphraser, Grammar Checker, Plagiarism Checker, and AI Detector, QuillBot helps users enhance fluency, fix mistakes, and ensure authenticity across all forms of writing. It supports students, professionals, and content creators by streamlining the writing process, saving time, and improving the overall quality of communication. Trusted by millions of users worldwide, QuillBot provides a versatile platform to refine any writing project quickly and confidently.

Pricing:

  • Free plan available
  • Premium: $4.95/month

simplifies the scheduling and management of content across multiple platforms. simplifies the scheduling and management of content across multiple platforms. simplifies the scheduling and management of content across multiple platforms.

10. Social Bee: Content recycling, category-based posting, and analytics

social-bee

Social Bee is a social media management platform that simplifies the scheduling and management of content across multiple platforms. With integrations for tools like Canva and Unsplash, SocialBee enhances content creation while offering collaboration features for teams to streamline social media workflows. It provides advanced analytics to track audience engagement, follower growth, and performance, all from a single dashboard. Additionally, SocialBee’s ConciergeBee service connects users with experts to assist with content creation and strategy, ensuring success for businesses of all sizes.

Pricing:

  • Free trial available
  • Bootstrap Plan: $19/month

By the way: If you’re a corporate or investor looking for exciting startups in a specific market for a potential investment or acquisition, check out our Startup Sourcing Service!

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Antonio L. Escárzaga
Antonio L. Escárzaga
Antonio López Escárzaga is the Head of Content at EU-Startups, with a background in Digital Marketing, Antonio drives his passion for effective communication and entrepreneurship. He firmly believes in communication’s transformative power and strives to harness it to foster growth and innovation.
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