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Discover 10 practical tools that will help you start and grow your business

Starting a business is no small feat, and growing it successfully comes with its own set of challenges. From managing day-to-day operations to developing an online presence, the tools you use can make a significant difference in your efficiency and overall success. Thankfully, we are living in 2024, and you don’t have to do it alone. Whether you have a big budget or a small one, there are plenty of resources and platforms available that can help simplify the process, making it easier to navigate the complexities of running a business in today’s fast-paced environment.

With the right tools, you can streamline operations, improve productivity, and focus on what truly matters—growing your business. From time management and marketing to customer engagement and project management, these tools offer features that cater to businesses of all sizes. In this article, we’ll take a closer look at 10 practical tools that can support you in starting, managing, and scaling your business, whether you’re just getting off the ground or looking to take things to the next level:

1.ClockIt: Manage employee attendance, time tracking, and payroll

clockit

ClockIt is a time-tracking app designed to help businesses manage employee attendance, time tracking, and payroll. It offers various ways to clock in and out, including mobile apps, web browsers, biometric devices, and integrations with platforms like Slack and Microsoft Teams. ClockIt provides features like geofencing, PTO tracking, shift scheduling, and task time tracking, with real-time notifications and customizable reports to simplify payroll processes.

Pricing Options:

  • Free Option: 14-day free trial, no credit card required.
  • Basic: $2.99 per user per month, including all features. If you pay annually they will make a 20% discount.

2. Instapage: Create, personalize, and optimize high-converting landing pages

Insta-page

Instapage is a landing page platform that allows businesses to create, personalize, and optimize high-converting landing pages. It offers features like AI-powered content generation, A/B testing, page personalization, and analytics, enabling users to easily create and experiment with landing pages. Instapage integrates with various ad channels and provides tools like AdMap® to connect ads with relevant pages, streamline collaboration, and ensure fast-loading pages for better user engagement.

Pricing Options:

  • Create Plan: $79/month (15,000 unique visitors), includes drag & drop builder, AI content, mobile responsiveness, real-time collaboration, and unlimited conversions.
  • Optimize Plan: $159/month (30,000 unique visitors), adds A/B testing, traffic splitting, multi-step forms, and dynamic text replacement.
  • Convert Plan: Custom pricing, for scaling landing page production, includes all Optimize features plus heatmaps, audit logs, and enterprise services.

3. Landing: No-code landing page platform 

landingi

Landingi is a no-code landing page platform designed for digital marketers to create, publish, and optimize landing pages, pop-ups, and microsites. It offers tools for tracking user behaviour, micro-conversions, and campaign performance with integrated AI features for content, SEO, and image optimization. With over 170 integrations, Landingi allows marketers to connect their landing pages with popular tools and platforms for seamless workflows, targeting, and reporting.

Pricing Options:

  • Free Option: Publish one landing page and explore the platform.
  • Lite: Starts at €24/month.
  • Professional: Starts at €57/month.
  • Unlimited: Starts at €820/month.

4. Later: Schedule, publish, and analyze social content across multiple platforms

later

Later is a social media management platform designed to help marketers schedule, publish, and analyze social content across multiple platforms. It provides tools like Link in Bio to turn followers into customers, content creation features, and detailed analytics for tracking performance. Later integrates with Instagram, Facebook, TikTok, and other platforms, offering solutions for social media managers, agencies, and influencers to streamline their workflow and optimize campaigns.

Pricing Options:

  • Free Option: Free plan with limited features.
  • Starter: $18/month (billed annually), includes core features.
  • Growth: $40/month (billed annually), for expanding teams.
  • Advanced: $80/month (billed annually), for large teams.

5. Logome: AI Logo and brand kit generation

logome

Logome is an AI-powered logo generator that allows users to create logos and complete brand kits without needing design skills. It offers a wide variety of fonts, colour schemes, and design elements, enabling businesses to generate logos, websites, and social media assets quickly and efficiently. With over 800,000 logos created, Logome provides tools for website design, customizable templates, and a brand kit to help businesses establish a professional brand identity.

Pricing Options:

  • Free Option: No upfront payment or credit card required.
  • Basic: Includes 1 logo, unlimited creations, and 24/7 chat support for $19/month or $5/month (annual plan).
  • Premium: Includes 5 logos, multiple high-res file types, and VIP chat support for $9/month or $8/month ($99 annually).
  • Logo + Brand Kit: Includes 10 logos, 10 brand kits, and website creation for $29/month or $16/month ($189 annually).

6. monday.com: Automate tasks, streamline processes and improve productivity

monday

monday.com is an intuitive project management platform that helps teams automate tasks, streamline processes, and improve productivity. It allows users to customize workflows, integrate with favourite apps, and manage everything from budgets to sales, ensuring informed, data-driven decisions. Trusted by over 225,000 customers, monday.com enhances team collaboration, offers customizable automation, and has won multiple awards for its flexible, no-code platform.

Pricing Options:

  • Free Option: Free plan with limited features.
  • Basic: €10/month per user (billed annually).
  • Standard: €12/month per user (billed annually).
  • Pro: €20/month per user (billed annually).

7. NiceJob: Generate more reviews, referrals, and social proof with minimal effort

nicejob

NiceJob is a reputation marketing platform designed to help business owners generate more reviews, referrals, and social proof with minimal effort. It automates the review collection process, shares positive feedback on platforms like Google and Facebook, and provides insights to help businesses grow their online presence. With NiceJob, users can improve their reputation, increase conversions, and boost sales without spending on ads, all while benefiting from a simple and affordable solution.

Pricing Options:

  • Free Option: 14-day free trial, no credit card required.
  • Standard Plan: Starting at $75/month, includes review automation and social proof features.

8. Social Boost: Grow your social media account organically by attracting real, engaged followers (not bots)

socialboost

Social Boost is an Instagram marketing agency that helps businesses and influencers grow their accounts organically by attracting real (not bots), engaged followers. It provides personalized account management, custom targeting, and monthly growth reports, all handled by hand-trained Instagram marketers, with no bots or automation involved. Offering different pricing plans, Social Boost ensures targeted growth, engagement optimization, and 24/7 live support to help clients enhance their Instagram presence safely and efficiently.

Pricing Options:

  • Basic Plan: €69/month or €579/year, includes real followers, organic growth, and 24/7 support.
  • Premium Plan: €99/month or €829/year, adds faster growth, location/gender targeting, and profile optimization.
  • Turbocharged Plan: €249/month or €2,089/year, it includes all premium features plus content coaching.

9. Webflow: Create custom web experiences without relying on templates or code

webflow

Webflow is a visual-first website builder that empowers marketers, designers, and developers to create custom web experiences without relying on templates or code. It offers a comprehensive platform that includes features like CMS, e-commerce, SEO, and advanced animations, allowing businesses to scale their websites while ensuring security and performance with enterprise-grade hosting. Webflow integrates with popular tools and apps like Figma and provides resources like Webflow University, customer stories, and a vibrant community to help users succeed in building and managing their sites.

Pricing Options:

  • Free Option: Starter plan with limited features.
  • Basic: $14/month (annual) or $18/month (monthly) for personal websites.
  • CMS: $23/month (annual) or $29/month (monthly) for content-driven sites.
  • Business: $39/month (annual) or $49/month (monthly) for high-traffic websites.

10. Whale: Document processes, policies, and the company knowledge, making it simple to onboard and train employees 

whale

Whale is an AI-powered platform designed to help businesses streamline their training, onboarding, and documentation of standard operating procedures (SOPs). It allows teams to easily document processes, policies, and company knowledge, making it simple to onboard and train employees with the help of AI-generated quizzes, automated training flows, and badges for certification. With a centralized knowledge hub and tools like Whale’s AI assistant, “Alice,” businesses can enhance team productivity and efficiency through better access to up-to-date information.

Pricing Options:

  • Free Option: Free trial available, no credit card required.
  • Basic Plan: Starts at $7 per user/month (billed annually).
  • Pro Plan: Starts at $10 per user/month (billed annually).
  • Enterprise: Starts at $1200, it includes 100 users (billed annually).

By the way: If you’re a corporate or investor looking for exciting startups in a specific market for a potential investment or acquisition, check out our Startup Sourcing Service!

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Antonio L. Escárzaga
Antonio L. Escárzaga
Antonio López Escárzaga is the Head of Content at EU-Startups, with a background in Digital Marketing, Antonio drives his passion for effective communication and entrepreneurship. He firmly believes in communication’s transformative power and strives to harness it to foster growth and innovation.
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