Presti, a pioneering startup in AI-generated product photos, has successfully closed a €3.2 million seed round led by Partech, alongside a handful of angel investors including the likes of Thibaud Elzière, Maxime Brousse, Abou Laraki, Rémi Lemonnier and Julien Hirth.
Presti plans to revolutionize product photography through generative AI for the furnishing industry. The company provides a solution to generate tailored, high-quality imagery solutions that significantly reduce production time and costs.
The fresh funding will help Presti further expand its reach and continuously improve its technology and product offerings. The company is committed to delivering even more advanced solutions to brands worldwide, helping them create compelling visual content that drives their digital marketing efforts.
“Our mission is to make high quality product imagery accessible to all brands, allowing them to showcase their products in the best possible light without the traditional cost and time constraints. We’re excited about this round of funding as it allows us to further develop our technology and expand our market presence,” said Nabil Toumi, co-founder and CEO of Presti.
The company has shown impressive traction. Since launching its product in February, Presti has consistently doubled its revenue each month. The focus on the furniture industry has enabled Presti to tailor their solution to specific market needs, enhancing the effectiveness and speed of their proprietary models. This has positioned them as an emerging leader in AI-driven product photography, offering unmatched photorealism and customization capabilities compared to other solutions.
In e-commerce, product imagery is central to brand strategy, marketing and customer acquisition, directly impacting online sales through increased engagement and conversion rates. Traditional methods, including physical photo shoots and computer-generated imagery (CGI), often involve high costs, logistical challenges, and significant time investments.
“We’ve been truly blown away by how quickly Presti has built a technology and product making them a highly credible and differentiated player in this competitive space. Most importantly, we have strong conviction and a genuine belief that the Presti team has the talent, skills, and ambition to perfectly navigate this fast-moving space and become a leader of verticalized high-end product imagery for commerce, powered by generative AI, and we’re excited to back this exceptional team.” said Boris Golden, General Partner at Partech.
The company has also announced a strategic partnership with furniture e-tailer Maisons du Monde fostering its leading role in AI-driven product photography for the furniture industry, offering best-in-class photorealism and customization.
