Maurten, a leading global sports nutrition company, has closed a capital round of €20 million led by international growth equity fund IRIS Ventures, which specialises in identifying disruptive next-generation consumer propositions. The round also had participation from existing investors, including CEO of Stena Sphere, Dan Sten Olsson.
The Maurten sports fuel ecosystem focuses on solving the legitimate problems that limit athletic performance. Patented Hydrogel Technology — used in the brand’s Drink Mixes, Gels, and revolutionary Maurten Bicarb System — allows athletes to rethink the parameters of carbohydrate fueling. Proof is in the performances. Not simply personal bests at an amateur level, but elite achievements that have redefined human possibility globally — world records, gold medals, and world champions.
“It’s an important moment that strengthens the diversity of our board,” said Olof Sköld, Maurten Founder and CEO. “I have no doubt that accessing the expertise and network of female-founded Iris Ventures, and their deep understanding of the sports culture scene, will greatly benefit our ambitions to expand the reach of our innovations — across new markets and industries.”
By Investing heavily in research-driven development, Maurten ensures that fueling solutions and product evolutions are based on trustworthy conclusions — challenging the status quo where necessary. To stay at the front of a fast-developing endurance landscape, Maurten combines that science-led approach alongside feedback from athletes in real-world situations. This diligence allows for a vision that also seeks opportunities outside sport. An exploration of how Hydrogel Technology could benefit the medical arena, as well as driving forward female-specific fueling research, are now important objectives for the Swedish-based brand. The addition of influence from IRIS Ventures will accelerate this expansion.
Montse Suarez, Founder and Managing Partner of IRIS Ventures, commented: “Maurten is a game changer and has, from the outset, redefined athletic performance through world class innovation in the sports nutrition category, seamlessly marrying product excellence with brand uniqueness and edge. The company consistently delivers on their ambitious plans and we are thrilled to join forces with Olof and team.”
Florian Wojewodzki, Partner of IRIS Ventures, added: “Fueling is so mission-critical to performance, that elite endurance athletes are incredibly discerning with what they consume. Credibility is vital. Maurten’s long and growing list of professional athletes is testament to the efficacy of its products and uncompromising focus on innovation. In this context, we are extremely excited to be partnering with Maurten and look forward to supporting them in this next phase of growth.”
