HomeAustria-StartupsEU-Startups Podcast | Episode 77: Dominik Angerer, Co-founder and CEO of Storyblok

EU-Startups Podcast | Episode 77: Dominik Angerer, Co-founder and CEO of Storyblok

In this episode, we catch up with Dominik Angerer, Co-Founder and CEO of StoryBlok a content management system (CMS) that empowers developers and marketers to create better content experiences across any digital channel.

Founded in 2017, Storyblok has raised over €130 million by providing highly customisable content blocks and visual editing tools to clients, including Adidas, Tesla, Oatly, and over 200,000 additional developers and marketers.

Dominik discusses the company’s remote-first approach and their recent $80 million Series C funding round, one of Austria’s largest tech investments. He reveals the key features of their content management system and shares insights on building a successful startup, maintaining a positive remote work culture, and the future of content management. Additionally, he introduces their new feature, the Concept Room, which is designed to enhance content modelling and architecture within the CMS platform and much more.

Video version of episode 77:

Audio version of episode 77:

Key Takeaways

  • StoryBlok adopted a remote-first approach from day one, which allowed them to tap into a global talent pool and access the best sales and finance professionals.
  • The $80 million Series C funding round resulted from months of hard work, preparation, and finding the right partner. There’s no such thing as overnight success.
  • The future of content management lies in AI-driven analytics to ensure the quality of content and the ability to ideate and update old content effectively.
  • Exceptional customer service and personalised interactions have been key to StoryBlok’s success, going above and beyond to understand and support their customers.
  • StoryBlok’s CMS platform stands out due to its visual editor, component approach, and the new ideation room feature allowing content creation and collaboration.

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Antonio L. Escárzaga
Antonio L. Escárzaga
Antonio Escárzaga is the Head of Content at EU-Startups, with a background in Digital Marketing, Antonio drives his passion for effective communication and entrepreneurship. He firmly believes in communication’s transformative power and strives to harness it to foster growth and innovation.
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