doinstruct, a leading training software for frontline workers, announced that it has secured €7.6 million in a funding round led by Creandum to address the challenge of millions of people starting a new job every year in key industries with inadequate onboarding and training.
The German startup has built a mobile-first onboarding and training platform with the real needs of deskless workers front of mind. There is no app to download, no password to remember and no email required. All of the training content is continually updated in partnership with regulators and certifiers and currently available in more than 16 languages.
For employers, the platform provides unlimited usage of training packages and a high degree of automation, allowing them to set their training on ‘autopilot’ so it automatically repeats where needed for continuous learning. They can also record and upload their own content. A dashboard allows them to easily track and report training compliance. On average, doinstruct’s customers reach an adoption rate of >90% in the first month, have saved 4.6 hours of productive work per employee and reduced training costs by ~43%.
doinstruct was founded in 2021 and is led by Charlotte Rothert, Daniel Marinkovic, Thorsten Groß, and Mona Feder. The company has seen significant traction in food, logistics and construction with more than 170 customers including well-known European brands such as Voelkel, Wiesenhof, Hengstenberg and Echterhoff, among others. doinstruct will use the funding to scale the product at a faster pace, expand internationally and enter new vertical sectors.
Charlotte Rothert, CEO and Co-founder at doinstruct, said: “Our customers are facing a rising number of challenges. They are affected by increasingly tough regulatory requirements and labor shortages. Shift workers are difficult to reach, language barriers make compliant training and information delivery nearly impossible, and inevitable employee turnover requires ongoing, time-consuming retraining. I know we can do better. And it’s obvious that workers and industrial companies deserve better.”
According to a study earlier this year, three-quarters of employers in 21 European countries could not find workers equipped with the right skills in 2023. Historically low unemployment rates coupled with declining birth rates is creating a jobs gap with immigration key to filling this gap in critical and highly regulated sectors such as food processing.
To date, frontline workers have been largely underserved by technology, trained mostly in a non-native language, in-person or using e-learning solutions not developed with the needs of these workers in mind. This is expensive for employers and makes compliance often hard to track which can have serious consequences in industries such as food processing where hygiene standards are critical, or in dangerous work environments.
Simon Schmincke, General Partner at Creandum, added: “There are more than 2.7 billion frontline workers around the world that have been left behind by current training options. Doinstruct has built an incredible, easy-to-use product with the needs of these workers in mind and their customers love it. We see huge potential for them as they expand both across vertical sectors and internationally.”
