HomeEU-Startups PodcastEU-Startups Podcast | Episode 71: Dirk Hoerig, Co-founder and CEO of commercetools

EU-Startups Podcast | Episode 71: Dirk Hoerig, Co-founder and CEO of commercetools

In this episode of the EU-Startups Podcast we’re catching up with Dirk Hoerig, co-founder and CEO of commercetools.

Founded in 2006 and headquartered in Munich, commercetools is the leading composable commerce platform that enables companies to tailor and scale shopping experiences across markets dynamically. It equips some of the world’s largest businesses, including Audi, Danone, Eurorail, NBCUniversal, Sephora, and Volkswagen Group, with tools to future-proof digital offerings, reduce risks and costs, and build outstanding experiences that drive revenue growth. To date, they have raised over $283 million!

In this interview, Dirk delves into the dynamic evolution of e-commerce and underscores the critical role of headless commerce. He highlights the challenges brands face today and emphasizes the need for flexibility and scalability in the modern digital landscape. Dirk also shares valuable lessons he has learned as an entrepreneur and acknowledges the unsung heroes who have supported him throughout his career. Additionally, he provides a sneak peek into upcoming innovations and initiatives at commercetools, including revolutionizing the in-store experience.

Video Version of Episode 71:

Audio Version of Episode 71:

Key Takeaways:

  1. Headless commerce is crucial for businesses in today’s digital landscape as it provides flexibility and scalability to adapt to changing consumer behaviour and technological advancements.
  2. Legacy systems and outdated technology hinder companies from making quick changes and innovations in their e-commerce platforms.
  3. Building a successful company requires perseverance and not giving up, as there will be many ups and downs along the journey.
  4. The support of early customers, partners, and mentors is crucial in shaping the path to success.
  5. The future of digital commerce will revolutionise the in-store experience and provide a unified and seamless shopping experience for customers.

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Antonio L. Escárzaga
Antonio L. Escárzaga
Antonio López Escárzaga is the Head of Content at EU-Startups, with a background in Digital Marketing, Antonio drives his passion for effective communication and entrepreneurship. He firmly believes in communication’s transformative power and strives to harness it to foster growth and innovation.

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