HomeDenmark-StartupsCopenhagen-based Viio raises over €3.3 million to tackle unnecessary software subscriptions

Copenhagen-based Viio raises over €3.3 million to tackle unnecessary software subscriptions

Viio, an intelligent spend management platform, has announced it has raised over €3.3 million to help accelerate its ambitious growth plan. Led by the venture fund North Ventures, Viio’s Investors include Christian Kromann, CEO of SimCorp, Klaus Holse, Chairman of the Board at Danish Industry, Susanne Bechmann Holse, Ulrik Bo Larsen, former CEO of Brandwatch, and Ole Andersen, former Nordic Director of Apple.

Michael Fornander, CEO and founder of Viio, said: “During COVID-19 and the period of zero interest rates and “free” capital, ZIRP SaaS consumption ran wild in many companies. Everyone needed Zoom and/or Teams for remote work and online meetings. Now, the economy is tighter, and many are rigorously cutting unnecessary expenses. Companies have been trying to solve the problem for a couple of years, but it has become very complex. Viio meets a significant, unsolved need. AI and automation can help with 90%, but getting the job done and creating real value only comes when people take action and decide which licenses and vendors to keep and which to cancel.”

Viio’s CEO says that they find that companies are very interested in their spend optimisation platform, but they also want the expertise to make sure they capture the value. Fornander continued: “Viio’s long-term mission is far more ambitious than just reducing customers’ costs. We are at the beginning of another technological revolution, where all software assets will need to be re-assessed and enterprise architecture needs to be redesigned from the ground up where proprietary data and intelligent automated actions will play a vital role. SaaS and cloud spend are the two largest and fastest-growing areas of IT expense for businesses worldwide and still up to 30% of software spend is wasted according to Gartner.”

This investment comes after a strong couple of years for Viio. With this capital they aim to grow significantly by the end of the year and this investment will help them achieve this. They want to make sure They continue to hold a strong presence in the UK, where they’ve got a range of clients including Convex Insurance and Populous, as well as maintaining their presence across Europe.

Mikkel Rørvig, partner at North Ventures, added: “The digital transformation has meant that employees today just buy a software subscription with the company credit card. Previously, the IT department handled all software, and therefore the overview of software licences has been lost in recent years. The SaaS market is estimated at €230 billion in 2024, has doubled in four years, and continues to grow, so there is a huge need for solutions to manage these expenses. Viio solves this problem and is at the forefront of the market. The solution is strongly positioned for all companies below the large enterprise level, as Viio’s growth and excellent customer feedback also show. I believe that Viio has one of the sharpest SaaS management teams, which was crucial for us in the investment. We look forward to being actively involved in the company and contributing to its growth.”

Stefano De Marzo
Stefano De Marzo
Stefano De Marzo is the Head of News at EU-Startups. He has been extensively covering startups, venture capital and innovation ecosystems, including contributions to numerous publications such as Sifted, Entrepreneur and Forbes. Through his work as an editor and writer, he continues to shape the narrative surrounding the best stories of the tech world.
RELATED ARTICLES

Most Popular