HomeFundingLondon-based social commerce app Haz raises €1.2 million to creates live feeds...

London-based social commerce app Haz raises €1.2 million to creates live feeds of users’ old and new purchases

London-based startup Haz, an AI social commerce app that connects friends through the things they own, announced €1.2 million in pre-seed funding led by Speedinvest with participation from the scout programmes of A16Z (co-founder Reface, Dima Shvets), Atomico (Sameer Singh), Concept Ventures (Oliver Kicks), and notable individuals from Lapse, Lendable, Lottie & Ecoigo. The funding will be used to develop Haz’s proprietary AI technology and launch the platform in the UK before expanding across Europe

“82% of Gen Z now think about the resale value of an item before they even buy it, yet 47% of items fit for resale remain unsold” said Haz co-founder Ronan Harvey-Kelly. “It takes a lot of time to resell something and consumers still lack the data they need to make informed resale decisions. That’s where Haz comes in.”

The global second-hand apparel market is set to soar to $350 billion by 2028, growing three times faster than the overall global apparel market. The global refurbished electronics market is also expected to be valued at $272.91 billion by 2031, growing by over 12% year-on-year.

Haz wants to capitalise on the rapidly growing demand in resale by using its AI technology to scan digital receipts in users’ email inboxes. This completely removes the manual element of listing something you own for sale, creating a seamless resale experience.

“By utilising AI to automatically digitise the things users own from the point of purchase, we’re making it possible for people to receive offers on items they haven’t actively listed for sale,” added co-founder Glenn Keller.

Launched in late March of 2024, and available to download for free on iOS, Haz currently has thousands of users, and the liquidity of supply on the app has increased by 1,163% in the last 3 months alone.

“Fundamentally, we’re making it easier and safer for people to turn unwanted items into cash, while building a completely new way for friends and like-minded people to connect,” said Keller. “By completely removing the manual element of listing something pre-loved for sale, the buyer experience improves tenfold as shoppers are no longer restricted to only being able to browse second-hand items that are actively being sold in that given moment.”

“It is clear that the future of commerce is resale. While we have seen huge advancements in how people shop new, the second-hand industry has lacked AI innovation over the last five years,” commented investor Katharine Spooner at Speedinvest. “Your friends follow your location, like your photos, and see what you’re listening to in real time. Now Haz lets them track and engage with what you own – and this new type of connection is what excites us most about Haz.”

“Haz presents a promising approach using proprietary AI to balance the world’s overproduction of apparel and electronics,” added investor Dima Shvets co-founder of Reface and A16Z scout programme partner. “Haz stands out for many reasons, most notably their progress in automating the process of turning unwanted belongings into money. I truly believe in their mission, technology, and approach.”

Haz is using the new funding to further develop and train its proprietary AI models including its remote authentication technology as well as expand its team of engineers and creators, with the aim of growing rapidly across the UK.

Antonio L. Escárzaga
Antonio L. Escárzaga
Antonio López Escárzaga is the Head of Content at EU-Startups, with a background in Digital Marketing, Antonio drives his passion for effective communication and entrepreneurship. He firmly believes in communication’s transformative power and strives to harness it to foster growth and innovation.
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