Liceo de Farmacia, a Spanish startup that unites technology and the pharmaceutical industry, offering an online platform for practical training on how to improve the patient experience, apply sales techniques in the pharmacy context and improve general pharmacy operations via business management, has closed a €500K pre-seed funding. The round was led by Brighteye, one of Europe’s most important VCs in the learning technologies space.
This funding round will allow Liceo de Farmacia to invest in R&D and further develop new tools to help pharmacies stay up-to-date and become increasingly competitive. In this way, the company aims to consolidate itself as the leading e-learning company in the Spanish pharmaceutical sector. Furthermore, this collaboration with Brighteye helps them to open doors to the European and Latin American markets.
Javier Baquero, co-founder at Liceo de Farmacia and a pharmacy holder, says: “Pharmacy professionals must constantly update their knowledge and skills as it is a sector that evolves and changes rapidly. At Liceo, we help them to acquire and reinforce those skills and knowledge, and we do it in an easy and attractive way for the user, through a practical training method. We have an expert team in new technologies that work every day to create digital tools for pharmacists, and we use gamification techniques to keep the user motivated and help their business grow.”
Brighteye sees a big future in the edtech world, as demonstrated by their portfolio of backed emerging companies. This fund invests in startups that share their vision regarding the digitalisation of learning and the improvement of skills across Europe, including countries such as the United Kingdom, France, and Germany. They are also invested in other Spanish startups such as Ironhack, Genially, Twenix and The Power Business School.
“We are thrilled to have Brighteye Ventures by our side in this new phase of growth and expansion beyond Spain. This is an important step for us in our mission to offer high-quality training to pharmacists and it shows that we are on the right track. We have big ambitions for Liceo, such as reaching the Latin American market, where we are already getting our first clients,” says Jose Lozano, CEO at Liceo de Farmacia.
Another objective they have in mind for the future is to launch Liceo Jobs. Once they have trained and equipped a pharmacist with their platform and digital tools, they could connect them with pharmacies that need to recruit qualified professionals. Liceo Jobs would be the perfect meeting point to match job positions with suitable applicants.
