HomeAustria-StartupsLower Austrian SaaS startup Shopstory scores €1 million to keep automating online...

Lower Austrian SaaS startup Shopstory scores €1 million to keep automating online shops with its no-code platform

The Lower Austrian startup Shopstory provides a platform for online shops that helps them automate processes and boost performance. With a few clicks, they can execute advertising campaigns and many other repetitive tasks. 

Founded in 2020, the founders set the goal from the beginning to make the eCommerce market more transparent and fair with a no-code platform that enables online shops to automate processes that actually deliver performance. Every customer receives ongoing individual recommendations for more performance, which can be implemented with a few clicks. 

Despite the economic challenges for startup investments, the company has secured a successful funding of €1 million. The new investors include Hardlymountain Capital and Calm/Storm, two prestigious Austrian funds. The existing investors such as Hansi Hansmann, tecnet and Patrick Pöschl also joined the round. According to co-founder and CEO Sebastian Schwelle, another funding round will follow soon.

“We are thrilled to have two strong partners on board with Hardlymountain Capital and Calm/Storm, who share our vision and will support us with their expertise and network”, adds Schwelle. 

Shopstory plans to use the fresh capital to grow its team and recruit experienced leaders. The startup also aims to enhance its product and build a no-code platform that allows the eCommerce community to share their knowledge and automate and distribute processes. 

Users will soon be able to select from a library of ready-to-use automations created by experts and activate them with a few clicks. The experts can become creators and generate passive income with their expertise. “We quickly recognized that our customers love our ready-to-use automations, and that’s why this step was only logical for us,” Schwelle added.

Shopstory has shown remarkable growth since its first software customer in September 2020 and achieved the first million euros in annual recurring revenue (ARR) in less than 24 months. The startup is now operating in four European countries and has more expansion plans. 

“We see a huge opportunity for our solution, as online shops face increasing challenges to differentiate themselves from the competition and delight their customers”, says Robert Böhm, co-founder and CTO of Shopstory.


Stefano De Marzo
Stefano De Marzo
Stefano De Marzo is the Head of News at EU-Startups. He has been extensively covering startups, venture capital and innovation ecosystems, including contributions to numerous publications such as Sifted, Entrepreneur and Forbes. Through his work as an editor and writer, he continues to shape the narrative surrounding the best stories of the tech world.

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