Based in Paris, Sensaterra is on a mission to connect businesses with artisan-crafted hot beverages – an essential to any office. The startup has just secured a new investment of €1 million to scale.
It’s reported that on average, we drink 4 hot beverages per day. Whether tea, coffee or chocolate is your drink of choice, this represents a massive market – worth a reported €763 billion in 2023 according to Statista. Paris-based startup Sensaterra is tapping into this with its platform that connects companies, hotels and coworking spaces with various solutions for their hot drinks supply.
The team has just secured €1 million in new funding to scale. The investment comes from historical investors, including Denis Fayolle who is the co-founder of LaFourchette.com, Habiteo, Manawa, Singulart and Farmitoo, and was the first Business Angel of ManoMano and Zensoon.
Founded in 2020 by Camille Rodriguez, Maxence Béguin, Clément Marty and Denis Fayolle, Sensaterra offers a wide range of coffees, teas, herbal teas, chocolates, equipment and accessories, directly from carefully selected artisans in Europe. It supplies these to companies, hotels and coworking spaces, providing a turnkey solution. It offers a full spectrum of hot-beverage supply, including the rental, and purchase of professional and semi-professional coffee machines, including after-sales service, as well as a monthly delivery of coffee, tea and herbal tea directly from independent craftsmen.
Camille Rodriguez, Co-CEO: “Sensaterra’s positioning is unique in the B2B market because we offer a complete turnkey service (saving time) as well as direct products from small producers. This last aspect gives us the unique ability to create a European player in the hot drinks segment”.
The aim is to help everyone consumer better at a fairer price. With the rental options, it also offers a circular and financially sustainable option.
Maxence Béguin, Co-CEO of Sensaterra: “Companies are very receptive to this new offer because it allows them to work on their CSR strategy while drastically reducing their annual bill (compared to solutions with capsules or automatic dispensers in particular).”
With this fresh investment, the startup will accelerate its growth in the European market and bring a digital future to the drinks supply market. Currently, the website counts hundreds of French, German and Italian artisans who have been handpicked to sell on the platform. This is to ensure product quality, transparency on origin and composition, and fair compensation for small producers. So far, the company has also partnered with the likes of De’Longhi, Krups and Melitta on the equipment side.
Clément Marty, CTO: “The last 6 months have seen an acceleration of the B2B business, whether through contracts with large groups such as P&G (Procter & Gamble) or startups, which are looking to offer a more CSR coffee/tea solution at a fair and low price.”
