Italian startup Quisto raised €800k for its platform bringing digital tech to out-of-home food procurement. The startup now plans to expand its platform and further develop the tech.
B2B startup Quisto is on a mission to make the supply chain for food service and food retailers more efficient and sustainable. Based in Milan, the young company has developed a platform that enhances connections between food manufacturers, wholesalers and food service retailers.
In a pre-seed round, Quisto has now raised €800k to scale. The funding was backed by a major Italian Family Office in the food industry, StartupGym and various angel investors.
Pietro Bini Smaghi, co-founder of Quisto: “The goal we set ourselves is to change the buying habit of retailers and restaurateurs. The real achievement will be in making the buyer’s experience interactive and without friction, reducing costs and offering greater value”.
Founded in 2022 by Stefano Raffaglio and Pietro Bini Smaghi, Quisto makes supply chains more efficient and sustainable by bringing the Ho.Re.Ca. (Hotellerie-Restaurant-Café) market into the digital age. The platform is tailored towards food retailers (e.g bars, restaurants, shops), giving them access to a more efficient, digital platform to place their orders. The service is available 24/7 and provides access to a wide variety of products. The platform also helps users scale commercial activities and improve customer relationships thanks to integrations with existing sales networks.
Stefano Raffaglio, co-founder of Quisto: “The retailer looks for the price but wants the service, the variety, the courtesy; the agent must be helped to become a brand ambassador, a point of sale consultant; the dealer must evolve the business by making it more efficient and data-driven.”
Since launch, the Italian innovators have counted over 2000 orders placed by retailers who have access to a catalogue of over 5,000 products.
With this latest investment, Quisto plans to continue investing in technology, expanding its customer base, optimizing the range of services offered to various operators in the supply chain, and improving its go-to-market efficiency.
Giuseppe Balzano, Partner at StartupGym: “At StartupGym, we have developed a strong investment thesis on the out-of-home distribution market, which we estimate to be worth 17 billion in Italy alone and 180 billion in Europe. The supply chain has yet to see any technological innovation, the market is dominated by evasion and cash transactions and the logistics are poorly optimized at the expense of the environment and cities. We believe there is room to disrupt and build a sustainable and innovative model.”