On a mission to make the food industry more ec-friendly and sustainable, Paris-based Carbon Maps has just secured €4 million to launch. The GreenTech startup’s platform helps players across the food industry reduce waste and emissions.
The global food system is of vital importance. From farmers to restaurant owners, it is made up of a lot of different stakeholders and actively influences people’s everyday lives. It’s one that has been under immense pressure recently, struggling to cope with growing demand, climate catastrophe and geopolitical circumstances.
It’s also an industry that is a major contributing factor to global greenhouse gas emissions, waste, deforestation and water consumption.
Based in Paris, Carbon Maps is creating a different vision for the global food system: a vision that is more sustainable and planet-positive. The startup is now ready to launch after securing fresh investment.
Patrick Asdaghi, CEO of Carbon Maps: “Our ambition is to become the leading environmental accounting platform bringing together all players in the food value chain, empowering them to assess their products’ climate impact so they can reduce it sustainably.”
- €4 million raised in a pre-seed round
- The funding was led by Breega and Samaipata
- The fresh capital will be used to develop the platform and expand
Launched in 2023, Carbon Maps offers a holistic climate assessment and management platform, just for the food industry. The platform has been created by entrepreneurs with experience in the food and supply chain space: Patrick Asdaghi, serial entrepreneur and founder of FoodChéri/Seazon, Jérémie Wainstain, agritech expert and Estelle Huynh, former COO at Mojix.
The team is further backed by experts in environmental science and agriculture, including Christian Huygue (INRAE), and Benoît Gabrielle (AgroParisTech).
François Paulus, Chairman & co-founder of Breega: “At Breega, we are thrilled to renew our support to Patrick and his co-founders in their mission to build the tools and infrastructure to help food companies manage their climate impact journey. Carbon Maps’ vertical approach, factoring often underestimated agricultural practices in their science-based platform, is a game changer.”
Carbon Maps uses science-based, mathematical models coupled with AI to perform a rapid, high-precision assessment of consumer products, ingredients and raw materials. The platform collects and analyzes data across all stages of the food chain, from farmers to consumers, to calculate a variety of impact indicators, such as carbon footprint, biodiversity impact, water use, and animal welfare, providing participants at all stages in the supply chain (producers, coops, brands, distributors) with tools to evaluate and monitor their respective climate strategies.
It comes at a crucial time for the food industry to change. The climate crisis is having tangible consequences for the sector, and, pressure is mounting to improve the sustainability outlook of food supply. From farmers to producers, Carbon Maps highlights best practices and simulates environmental premiums to support the cost of their ecological transition.
Patrick Asdaghi: “Our food system is a major contributing factor to global greenhouse gas emissions, biodiversity destruction, deforestation and water consumption worldwide. The environmental urgency has never been higher in consumers’ minds. Food brands are under increasing pressure from civil society and regulators to take responsibility. Carbon Maps offers concrete tools and solutions that enable brands to develop actionable insights on a SKU-basis, and build credible, effective climate plans relevant to their supply chains and their regions.”
Carbon Maps’ transparent, auditable calculations are based on standards and models validated by the scientific community (GHG Protocol, ISO 14040 & 14044, IPCC). The platform also plans to cover all key indicators needed to support food companies’ ESG strategies, inlduign integrating the Eco-Score: the upcoming environmental consumer product label detailed in France’s Climate & Resilience Law and expected to be in effect by the end of 2023.
With this new investment, the startup will be able to accelerate its mission to help players in the food industry reduce their environmental footprint. It’ll be put toward developing the platform’s features and models, growing the team, and, expanding to other EU countries.
Aurore Falque-Pierrotin, Partner at Samaipata: “The international potential of Carbon Maps is clear and vast. Seeing the extensive initial interest in France, we want to leverage our network in Southern Europe to help the company expand rapidly as the urgency of standardized environmental labeling is gaining momentum.”