Stockholm-based startup Anyfin was founded with a vision to empower better financial wellbeing for consumers. Now, the fintech firm has landed €30 million in a fresh capital boost and it’s planning to expand into new markets and strengthen its product offering.
As the cost of living crisis continues to hit consumers and households across Europe, more and more people are looking for ways to save money and improve their financial wellbeing. It’s not so easy to do, though, and for many, the world of finance, savings, loans and credit can be pretty inaccessible and overwhelming.
Anyfin, a startup born in Stockholm in 2017, is aiming to change that. Equipped with a fresh cash boost, the fintech innovators want to help improve people’s finances and its growing fast.
Funding details
- €30 million raised in a Series C funding round
- The round was led by existing investor Northzone, alongside existing investors Accel, EQT Ventures, FinTech Collective, Quadrille Capital and Augmentum FinTech and new investor Citi Ventures
- Brings the company’s total funding to €600 million in debt and equity. In 2021, the firm raised €44.8 million as it expanded across northern Europe.
Mikael Hussain, Anyfin’s CEO and Co-founder: “With the current cost of living crisis putting increasing pressure on household finances, what we do is more valuable than ever for consumers, and this new capital will enable us to continue improving the scope and scale of our offering. The investment demonstrates that the financial industry is due for a significant realignment, in which consumers’ financial wellbeing comes first; we are very proud that both new and existing investors alike see us as a major player in European fintech.”
Launched by Mikael Hussain (CEO), Sven Perkmann (Co-founder and Chairman), and Filip Polhem (COO) – who combined have over two decades of experience at tech giants like Klarna, Spotify, and iZettle – Anyfin reimagines a simpler world of finance.
The scaleup provides financial services including simplifying the process of refinancing debt, and helping users access fair interest rates on their existing credit. Anyfin’s proprietary platform enables consumers to refinance existing instalments, credit cards, and personal loans within seconds, based on their actual risk profiles.
As prices have risen and a cost of living crisis has taken hold over recent months, Anyfin’s product is more relevant than ever. In fact, over the course of 2022, the company experienced fivefold growth and the mobile app has now been downloaded more than 1 million times.
So far, Anyfin has a strong presence in Sweden, Finland, Germany, and Norway. With this new capital, the company plans to expand across Europe as well as strengthen its product suite in existing markets. Since launching in Germany in 2021, Anyfin has seen a 15% average monthly growth rate – and we’re keeping a close eye to see what this year brings.
Jeppe Zink, Partner at Northzone and Board member at Anyfin, comments: “Overpayment for consumer financial services, fuelled by the opaqueness of the existing financial service industry, is perhaps the most valuable pain point which fintech can solve. Anyfin is addressing this head-on with its re-finance proposition. Customers love their service, making it a leader in the financial wellness category.”
