London-based drinks startup Something and Nothing has just raised about €2.8 million (£2.5m) in a new investment round to develop its product line of beverages. The startup aims to sit at the junction of health and hedonism, and is quenching the thirst for such a premium drink.
Healthy or hedonistic? Why not both? That’s what UK-based startup Something & Northing believes, having developed a drinks range that takes a healthier approach to soda and low alcohol spritz, whilst still keeping some fun packed in there.
Olly Dixon, co-founder of Something and Nothing, said: “When we started on this journey, we wanted to create a brand that could bridge the gap left by more established brands. The market seemed to be telling consumers they could have flavourful or healthy – but not both. At the time craft beer was huge, natural wines were just coming into the spotlight, and premium spirits had been investing heavily into their ‘brand’ for decades, yet there was nothing exciting within soft drinks. Something and Nothing is our answer to that – and thankfully, the backing of a team like ACF shows we’re onto something!”
Launched in 2017, the brand produces a range of beverages that focus on high-quality natural ingredients in all its products and is marketed as an alternative to high-sugar soft drinks or zero-sugar substitutes. Now, it has picked up about €2.8 million (£2.5m) to expand.
ACF Investors and Rianta Capital led this round.
Sam Fennell, Partner at ACF Investors, said: “Consumers are increasingly favouring high-quality, value-led brands, and they’re happy to pay a premium for it. Of course, drinks can be a difficult market to crack, with so much competition. But what felt special about Something and Nothing is their ability to hit three key things: flavour, branding, and health impact. Many companies out there can crack one or two of those things, but very few can nail three. In our view, that’s a winning combination.”
The UK-based company was co-founded by CEO Olly Dixon, a former creative director of branding and marketing agency Margaret, and Rupert Pugsley, a former National Account Manager at Red Bull.
Something and Nothing plans to use the funds to continue its expansion into the lucrative US market (where it already makes 50% of its premium soda sales) and expand its line of low-alcohol spritz that follow the company’s ethos of high-quality natural ingredients and sustainable supply chains.
Tom Singh, founder of Rianta Capital, said: “We see Something & Nothing as having that very rare combination of a fantastic product and a totally unique brand, we believe this combination will see them gain global success. We are very happy to be joining them on their journey.”
Currently, the focus is on cities and the influential neighbourhoods where the creatively minded live, work and play in London, L.A, New York, Berlin and Amsterdam. Their drinks are available in Wholefoods, Selfridges, Erewhon, Foxtrot, Island Poke, Virgin Atlantic lounge, Sohoworks, Secondhome, Rapha and many more opinion-leading stores, venues and spaces.
