HomeFrance-StartupsParis-based DinMo raises €1.6 million to help teams get more value from...

Paris-based DinMo raises €1.6 million to help teams get more value from customer data

Parisian startup DinMo is on a mission to help nontechnical teams better access data, and enjoy the benefits of data-driven decisions. Initially targeting marketing teams, the SaaS startup has just secured €1.6 million to accelerate product development.

Data-driven decisions are generally accepted as the best ones when it comes to business. Whilst there are now a number of tools tracking data, gathering it bringing it all together, it’s another story when it comes to actually access the data and leveraging it effectively. 

Paris-based DinMo was founded to help marketing teams access and use their first-party data, without the need for technical know-how or coding. The startup has just secured €1.6 million to expand. 

Founder and CEO Oussama Ghanmi: “We are on a mission to democratize data access and usage for business users so they can help their companies perform better. To prove our product market fit, we decided to start by creating the most flexible and easy-to-use tool to manage and activate customer audiences for marketing teams.”

The details:

  • €1.6 million pre-seed round led by Seedcamp
  • Kima Ventures, Motier Ventures and Financière Saint James also participated
  • Business angels including Amirhossein Malekzadeh (cofounder of Logmatic) and Stéphane Levy (Founder and President of Labelium) joined as backers

Creating value from data without code

Founded in 2022 by Oussama Ghanmi, DinMo was established based on Oussama’s first-hand experience working with clients. Ousamma spotted that marketing teams increasingly needed access to an easy-to-use solution to be able to access and use their customer data across all their activation platforms.

“I worked for a global apparel brand on building a data platform on Snowflake. At the end of the project, someone from the marketing team asked me to add a table on a dashboard so he could extract the data in a CSV file, then build some audiences out of it. He was also uploading these audiences manually to advertising platforms every week. It didn’t make sense, and I immediately saw an opportunity to build on top of the warehouse a solution for non-technical teams to connect their datawarehouse to all their activation tools.” 

DinMo is beginning by helping marketing teams – a cohort most impacted by changes in the advertising industry and most susceptible to changes in data regulations. In fact, with the end of third-party cookies, marketing teams are more than ever in need of data solutions to help them use their first-party data in optimizing their campaigns across all activation platforms (Advertising, CRM, emailing, etc.).

According to a McKinsey report, “marketers and companies that do not figure out a strategy to maintain—and even grow—their access to first-party data may have to spend 10 to 20 per cent more on marketing and sales to generate the same returns.” However, marketing teams still struggle to access and use their company’s data and are often required to go through technical teams to be able to address their data use cases. 

Felix Martinez, Investor at Seedcamp: “With the phasing out of third-party cookies, companies are actively looking for ways to adopt first-party data strategies. It’s the perfect timing to build a new generation CDP for marketers and we believe Oussama and the DinMo team have the perfect blend of proximity to the problem space and operational expertise to become a key player in the modern data stack. We at Seedcamp are super excited to be leading their pre-seed round.”

DinMo aims to set itself apart from t existing customer data platform solutions (CDP) such as Adobe, mParticle, or Salesforce by being easier to implement and more pocket-friendly for smaller companies. The SaaS solution leverages companies’ data warehouse as the data source to bypass data integration complexity and privacy issues. 

“We are convinced that by cutting data and tech teams bottlenecks, business teams can iterate rapidly and generate value for the organization. We started by simplifying the data segmentation and activation tasks, but we didn’t want to stop there. We are working on a set of new features to ensure they use data effectively and then show them the incremental value they generate by each strategy.”

Further, DinMo promises to be live in minutes and enable companies to see their data flowing immediately. The product comes with two main features: data segmentation and activation. Users can create customer segments with a visual audience builder based on online and offline data and then sync them to all marketing platforms with one click.

With this fundraising, the DinMo team plans to accelerate its product development by hiring more engineers within the product team. DinMo launched publicly in early September and has several customers using their product, such as the public French real estate company Nexity or the French VOD company Salto.

Alexis Robert, Partner at Kima Ventures: “As the modern data stack revolution is eating the data industry, we were looking for a modern CDP solution that enables end-users to create value from their data stack. We found in DinMo exactly what we were looking for.”

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Patricia Allen
Patricia Allen
is the Head of Content at EU-Startups. With a background in politics, Patricia has a real passion for how shared ideas across communities and cultures can bring new initiatives and innovations for the future. She spends her time bringing you the latest news and updates of startups across Europe, and curating our social media.
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