The world of sales is cut-throat and the stakes are high. Being armed with the right battle weapons can help you take on your competitors and win over customers. Here, we take a look at how to arm your sales strategy for success with the help of Gong’s competitive battlecard template.
Having a strong sales strategy is fundamental to business success. A sales strategy is essentially a set of decisions, actions and goals that will inform how the sales team presents and positions products and/or services to close new customers. It’s like the ultimate guidebook, with simple steps to follow. It sets a clear tone for the sales team, aligning salespeople on shared goals and empowering them to do their best work. It means that new clients and customers can be onboarded more efficiently, and businesses can flourish.
But, how do you actually design a sales strategy?
There are many different approaches to selling, and there’s certainly no one-size-fits-all approach. However, there are some tried-and-tested methods that are definitely worth considering. Here, we take a look.
Types of sales strategies
From leveraging social media to old-school phone calls, there are different sales methods that work for different teams. It’s important to be familiar with the different options and then analyze which will work best for your startup. Here we take a look at a few tips and tricks we think you should embed in your strategy.
Properly research prospects
It goes without saying, but crucial in sales is having a strategy in place that properly researches and qualifies prospects. Targeting the wrong customers is a waste of time, energy and money – for everyone. To ensure your sales strategy is a success, make sure you’re targeting the right people, in the right place, and at the right time.
This sales strategy requires solid data analysis and market research but is absolutely critical.
Leverage social media
One option that is very ‘21st century’ is of course using the power of social media. Scrolling through social feeds is one of the most popular ways that people consume information these days, and it’s now a space full of potential for retail and commerce companies.
Using social media should be well thought-out though, and companies should be cautious to not fall into some traps. Take time to find the target audience and find the most relevant social media channels for them.
Become an industry expert
Marking yourself as an industry leader or expert is one way to build up trust with potential clients and customers. By pivoting in this way, and offering genuine advice and solutions, you can build up confidence in your product and sell in a more organic way. Giving out advice and solutions to problems means you sell without people feeling like they’re being sold to – which is a more pleasant experience for all involved. In the long run, becoming known as an industry expert makes your company the place to go and helps create a lasting reputation.
Offer demonstrations and trials
A sales strategy that helps build up trust with customers and offers a nice incentive is to show the product or service in action. Don’t just talk the talk, but also walk the walk by showing what you can offer in real-time. Giving a demonstration and offering a trial are great ways to win over customers and prove the relevance of what you’re offering.
Personalize and close with confidence
One thing to remember in your sales strategy is the prospects are actually people. They have pain points and they are coming to you looking for a solution – whether it be software, a new item or access to a new service.
Make sure you understand what the customer wants and tailor how you describe the benefits to each client respectively, highlighting just how and why what you can offer is valuable to them. This can involve educating the customer as well as empathizing with them. Go in with confidence, and make sure you position yourself as able to help and support the customer going forward.
Closing the final deal
Once you have identified the different strategies that are most useful to you, there’s still the small task of closing that final deal. This is where having an extra trick up your sleeve will prove useful and make a difference.
Gong, a SaaS startup, is on a mission to help companies grow their revenue and reach their full potential. The company has developed a set of battlecard template that can be used to strengthen sales teams and sales strategies, giving companies the winning advantage in this increasingly competitive battleground.
The battle card template has everything you could need to move buyers along the sales funnel – from highlighting the value of your product/service to getting them to sign the dotted line. With the fill-in-the-blanks template, you’ll learn:
● How to create the perfect talk track
● How to bring the right proof
● How to go on the offence
Gong’s competitive battlecard template is a valuable reference that will help teams to take down the competition, extremely helpful for the most competitive deals that matter most for your business. Check it out here.
