HomeDenmark-StartupsBootstrapped startup Go Autonomous picks up first capital investment of €3.1 million...

Bootstrapped startup Go Autonomous picks up first capital investment of €3.1 million to enhance email communication

Copenhagen-based Go Autonomous is on a mission to help businesses grow digitally and autonomously. The startup has just picked up €3.1 million to empower better email communications, showing email isn’t dead – we just need to use it better.

While digital transformation has changed many business processes in recent years, one constant has remained in place – the power of email. For B2B companies, email still makes up the largest portion of revenue and it’s still the most efficient and convenient channel for customers. For many suppliers though, email does entail more manual work. 

Aiming to bring both buyer and supplier onto the same page by making email autonomous, and therefore enabling suppliers to offer buyers their comms method of choice, Danish startup Go Autonomous was developed. And now it’s just picked up its first funding round.

New funding

Previously bootstrapped, Go Autonomous was founded in 2021 in Copenhagen by Bjarke Ruse Sejersen, Nikita Smagin, Jacob Ramlov and Jacob Hessellund. 

This seed investment of €3.1 million was led by German investment firm 42Cap alongside the Danish Growth Fund, Vækstfonden. It’ll be used to accelerate product development and market expansion. 

Bjarke Ruse Sejersen: “We are very excited to have 42CAP and Vaekstfonden on board. They bring strong personal experience and know-how, which is priceless at this stage”. 

Simplifying email for B2B

Based on experience working in the B2B enterprise landscape, the founders identified that email still constitutes the largest portion of revenue in the majority of B2B companies.

Currency alternatives to email, such as e-commerce portals, procurement portals or marketplaces force professional buyers to duplicate the work they have already done in their own enterprise resource planning systems (ERP). Buyers also have to do multiple price, lead time and order requests from a range of suppliers every day, which is a lengthy task especially if it has to be done in a variety of systems, depending on the supplier.

Therefore, email remains more convenient and efficient, especially for customers. B2B transactions still require a lot of manual work, potentially resulting in long response times, poor customer and employee experiences and lost opportunities, which can ultimately lead to a negative impact on the company’s efficiency, profit and growth – and this is what Go Autonomous aims to change. 

The startup is on a mission to simplify transactional communications. Rather than developing a new tool through which to communicate, the SaaS team have instead developed a solution that works with what’s already out there. Go Autonomous, rather than forcing customers to change their behaviour and use different channels, instead makes email better. 

The AI-powered solution identifies the customer’s intent when an email arrives in the inbox. Knowing the intent, the solution extracts and structures the needed information so it can be injected into an ERP in real time. The solution has proven to free up approximately 30% more time for the individual customer service representative or salesperson. Time which can be spent on less repetitive tasks to instead focus on upselling and cross-selling. For the professional buyer, this equals faster response times. 

Already, the platform is used by companies like Grundfos, a leading global pump manufacturer, and the Danish parts distributor Hans Buch.

Moritz Zimmerman, General Partner in 42CA: “Go Autonomous is an interesting seed investment for us. They are introducing a new way of digitizing company transactions and have the potential to create a completely new product category within B2B digital commerce. They have ambitious growth plans and stand with a sophisticated AI-based product that solves an acute challenge facing many companies. We look forward to contributing with our experience from the enterprise and e-commerce space and are excited to join in on this next phase of the company’s growth journey.”

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Patricia Allen
Patricia Allen
is the Head of Content at EU-Startups. With a background in politics, Patricia has a real passion for how shared ideas across communities and cultures can bring new initiatives and innovations for the future. She spends her time bringing you the latest news and updates of startups across Europe, and curating our social media.

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