SaaS startup Breyta has just raised an additional €4.9 million in seed funding for its innovative CRM tool. The Norwegian company is aiming to bring more data-driven decisions to collaborative teams, boosting their success.
For businesses right across Europe, spanning a variety of verticals and industries, having a CRM tool has become an essential part of process and strategy. From sales strategy and marketing outreach to team collaboration and productivity oversight, the CRM has evolved into a must-have for most companies.
Since cloud CRMs first hit the market, how businesses sell and interact with customers almost irreconcilably and new tools are being launched every day to keep up with it. It means that data and interactions are becoming more and more siloed and fragmented.
Aiming to address this, by building a CRM that lets revenue teams collaborate together to generate more bookings and expansions with more and better data at their fingertips – Oslo-based Breyta has just scooped up €4.9 million.
Funding details
The Norwegian startup has just announced a raise of about €4.9 million in Seed funding. The round was led by Peak out of Amsterdam, Snö Ventures and Sondo out of Norway and existing investors.
It brings the total raised by the young company (founded just last year) to over €7 million.
Magne Uppman, Founding Partner at SNÖ Ventures: “We believe Breyta has the vision and execution ability to change how we think about CRM and to add huge value to the next generation of companies around the world. We are excited to back the talented team as they continue to build and grow the business!”
More data-driven, more collaboration
Breyta’s aim is to make it easier to get real-time user insights into how a prospect or existing customer is using a product. In addition, it also lets users easily connect data where there may be a customer interaction, and merge all that data into one account and one user – regardless of where the data has come from. It gives users a single view of the customer throughout their lifecycle – rather than it being scattered across different viewpoints.
Companies can then tailor communication to the right company at the right time with the right message.
Chris Moen, CEO & Co-founder of Breyta: “It’s time for a foundational shift in how a CRM should operate and function. Customers demand consistent, personalized, in-the-moment experiences across touchpoints and companies need to be more data-driven and collaborative to achieve that.”
Tracking customer interaction is just one element to enhancing processes. Breyta also wants to bring more data-driven results to its end users. So, the platform lets users segment any kind of data that has been fed into the platform. As a result, the CRM tool is making it possible for product and commercial people to do a lot of what data engineers and data scientists would normally be hired to do in more technical tools.
Indra Sharma, partner at Peak, added: “The Breyta team’s vision aligns with our, and our portfolio companies, taking learnings from the existing traditional CRMs in the market. A market that is in need of a more user friendly solution that’s adapted to new ways of working. We’re thrilled to be part of Breyta’s journey ahead.”
