Providing end-to-end audio podcasting solutions to creators, advertisers and businesses, Auddy has just picked up €2.95 million. The London-based startup is now planning further growth and content development.
Podcasts are continuing to grow as one of the most popular forms of content consumption. Many of us now find ourselves listening to podcasts as we go about our daily lives – whether it’s during the daily commute or whilst cleaning up the house, podcasts are an increasingly common companion. From the political podcasts fuelling insightful discussions on the world around us, to the community-based, mental health and wellbeing series, not to mention informative guides and funny anecdotes – the podcasting space is huge and there is something for everyone to listen to.
We actually recently curated a list of 10 podcasts we recommend for budding founders and startup enthusiasts.
Going for market glory, London-based Auddy has just picked up about €2.95 million to make its mark with its speciality platform for publishing, marketing and distribution of podcasts.
The round was led by Pembroke VCT and backed by existing investors Haatch Ventures and Brick Capital Ventures. It’ll be used to help support further growth plans as well as fuel investment in tech and content development.
Andrew Craissati, founder and CEO of Auddy said: “Meeting Pembroke and working with Simon, Fred and Angus have been a thoroughly enjoyable and professional experience. From the first meeting between the Pembroke and Auddy teams, the detailed but agile approach has been refreshingly indicative of exciting times for the future of our partnership.”
Premium podcast platform
Founded in 2020 by Andrew Craissati, Auddy is an end-to-end podcast publishing solution. The platform aims to support creators, advertisers and businesses to create and market premium episodes. It focuses on buying and selling inventory in podcasts across the U.K., Germany, Austria and Switzerland, as well as reducing podcasts.
It also offers a private podcasting service to help organisations share audio content directly with their targeted community in a more exclusive environment.
Audio content consumption is growing – there are now an estimated 23 million weekly podcast listeners in the UK alone. Researches consist this growth will continue at over 25% through to 2028 and beyond, thanks to more investment and creativity with content and continued listener interest.
Auddy already has recorded over 4,000 podcast shows, 12 million monthly downloads and 11 million downloads in the UK. Popular titles include Science-ish, Inside the Tour and Smoke Screen.
Simon Porter, investment director of Pembroke Investment Managers added: “Auddy offers a unique and exciting prospect to businesses looking to use audio as a core part of their communications toolset and is poised to take advantage of surging growth in the podcasting sector over the coming years.”