Stockholm-based edtech startup Growloop raises €1 million for its digital coach of the future

Based in Stockholm and developed by V3VO, Growloop has just secured a fully subscribed €1 million seed round. The digital leadership coaching tool is democratizing access to leadership development and shaping new approaches to workplace training. 

The ways in which we work and the ways in which businesses operate have been undergoing transformative change recently. With the rise of remote working, talent shortages, rising demands from employees, and awareness of toxic burnout culture, one element shaping more balanced approaches to work is the rise of coaching and development. 

Founded in 2021, Growloop has just secured €1 million for its digital leadership coach of the future that’s aiming to democratize access to skills development. The Stockholm-based company developed from edtech company V3VO with the vision to help every human have a balanced and fulfilled work life. It’s an impact-driven endeavour based on the belief that in order to change the world for the better, we all need to unleash the power of the leader within. 

It’s now been made clear that running a business exclusively from the top is not the most effective way forward – and it’s not even the easiest. In the context of growing uncertainty, ambiguity and complexity around the world, it’s apparent that everyone needs to be part of the leadership function to create meaningful results. However, leadership programmes and skills development programmes for companies are still expensive and demanding.

Generally, they are not personalized for each individual or context, and so, it’s remained a ‘nice-to-have’ rather than a ‘must-have’. A reported 83% of European companies want leadership development on all levels in their organisations, yet only 5% have implemented it. 

Comprising a digital leadership coach and trainer, the Growloop allows teams of all sorts to develop skills – meaning staff at all levels (from juniors to managers) can grow together and learn together. It’s also affordable and cost-effective, so accessible to teams of all sizes and revenues. It means they can reach meaningful results and outcomes faster, on a bigger scale and at a smaller cost.

Growloop developed out of V3VO, a digital learning platform launched in 2019. It’s on a mission to reach 1 billion people who want to boost their leadership skills and unlock their potential. It’s backed by 9 shareholders – the majority owners are the founders and global leadership consultants Mattias Seger and Monica Edgren. Johan Landgren is the CEO and also co-founder. Sting, Hans Isoz, Karl Wassgren, Rebecka Eriksson, and the coach Jenny Rosenkrantz, Ideabits plus an international investor are also included among the shareholders. Launching Growloop is a major milestone in achieving a world where more people have the leadership skills they need to navigate complexity. 

Already the app is being used to support leadership development in fast-paced organizations as part of strategy to expand faster, including the likes of Forex, Peltarion and Drama Queen. This new funding will help the edtech tool scale and bring its vision of democratized professional development to more people and organisations across the continent.

Johan Landgren, CEO and co-founder, commented: “Given the challenges and opportunities we have as individuals, organizations and the world, we need the keys to how we can thrive and grow sustainably and even regenerative. To create and reach more meaningful results together. With the new resources, we can now further equip Growloop with more growth power, new learning experiences and AI features. At the same time, we can invest in supporting growth journeys in many more European organizations. A big win for everyone.”