Martech startup StoryChief has just announced a raise of €3.4 million to scale its digital platform for content marketing. The Belgian startup is helping marketing teams streamline and centralise processes through smart integrations and AI.
With content continuing to grow in importance for marketing teams, the space is welcoming fresh innovation that streamlines, centralises and enhances processes. Ghent-based StoryChief aims to do just that with its digital platform. The startup just raised €3.4 million in a fresh round led by Capricorn Partners via their Capricorn Digital Growth Fund. Existing investors Peak, Anthony De Clerck, Pieter Casneuf, Johan Van Damme, and Willem Delbare also participated alongside Valeri Potchekailov, Brik De Maeyer, and Gregory Claeyssens.
On top of the capital injection, StoryChief raises a grant from Vlaio to make StoryChief smarter with an AI layer on top of their existing product.
Launched in 2017, StoryChief centralises the process of editorial teams and social media managers. The result is a platform that is enhancing collaborations, making content distribution more efficient, and, giving marketing teams more overview of content performance.
On a mission to help teams use content in the most optimised way possible in order to drive growth, StoryCheif also has integration capabilities with existing CMS, DAM and CRM systems. It means that marketing teams can quickly enhance their processes and benefit from improved content distribution and analytics. Used by agencies and marketing teams, it helps users manage their content life cycle in one place from planning, briefing, multi-channel optimization, approval, publishing, and analytics. StoryChief can therefore enhance the customer’s digital footprint, bring in new leads, and increase sales.
Steven Lambert, investment director Capricorn Partners, explained: “StoryChief is first mover in the next generation of smart marketing platforms which will not only replace point solutions, but also cover the entire content life cycle in a smart way.”
Currently empowering teams in 65 countries, the Ghent-based startup has already proved the scalability of its product. This new funding boost will accelerate its international growth further and enable the development of the platform’s machine learning and AI capabilities.
Along with streamlining the processes of collaboration and content publishing, StoryChief is improving its data engine, which helps marketing agencies and enterprises make better decisions when it comes to digital communication.
Valeri Potchekailov, Co-founder and CEO StoryChief added: “We see more and more demand coming from larger international marketing teams. Often they work in silos where it is harder for them to stay aligned on external communication. StoryChief breaks that barrier and helps, for example, a marketing lead from Italy easily pick up corporate news from the UK and adjust the message to their local market”.
David Zwagemaker, partner Peak, commented: “We’re excited to continue backing StoryChief by co-investing with Capricorn Partners so StoryChief can continue to strengthen its content suite and become a category leader.”