Barcelona-based Zinklar nabs €5.5 million for its martech platform empowering brands with better insights

Martech startup Zinklar has just secured €5.5 million in Series A funding for its insights platform. The Barcelona-based company is fuelling better connections between brands and people by making high-quality insights more accessible. 

For brands, getting to know their customers is crucial to business success. It’s a marketing team’s aim – to learn about their customers, and potential customers, and then deliver products, content and experiences that are most attractive to the target audience. Making access to the insights that make this easier, Barcelona-based Zinklar has just secured €5.5 million. 

The funding was led by Caixa Capital Risc. It saw participation from Beacon Capital, EASO Ventures, Full Global investments and CDTI Innvierte. Alongside the funding, a representative from Beacon joins Zinklar’s board which includes figures from Caixa Capital, Inveready and the founders of the company themselves. 

Founded in 2015, Zinklar automates insights to offer brands detailed and actionable information about consumer preferences quickly, simply and with greater efficiency. These valuable pieces of information about consumer needs, wants and desires improve a company’s decision-making processes and help to boost revenues. 

Founder and CEO Jordi Ferrer explained: “Our vision is that any professional from any company can access the best research at any time, without needing to be an expert, and thus be able to put the consumer at the centre of their decision making.” 

Via the platform, companies can gain access to insights from 140 million consumers from more than 80 countries. The resulting data enables marketing teams to then identify efficient segmentation options, launch new products and services with success, create more powerful campaigns, increase market value and more. The martech platform also allows businesses to establish conversations with consumers to gain greater insights. 

What makes Zinklar particularly powerful is that it is completely automized – meaning the whole process is streamlined and optimised. It reports that companies are able to create up to 15x more research projects with the same resources. As a result, consumer opinions can be taken into account in real-time. Time is of the essence to any business and so this efficiency is incredibly valuable. 

Maria Dramalioti-Taylor, Managing Partner en Beacon, added: “Over the next decade, brands will face unprecedented challenges as they try to adapt to changing consumer behaviour in a new cash-constrained environment. To drive growth, they will have to start from scratch when it comes to how they access consumer insights. Created by two research-savvy founders, the Zinklar platform brings a sea change to the way insights are generated. By combining orthodoxy in market research with artificial intelligence, Zinklar automates processes and compresses the time and cost of studies.”

The Barcelona-based startup was founded by Jordi Ferrer and Borja Ormaechea. The Director team bring a cumulative 50+ years of experience in market research – earned in companies like Kantar, Ipsos, Salesforce and Linkedin. 

Zinklar’s service is already available in over 80 countries, and with this new funding, the team want to grow further. The startup’s main aim is to continue expanding its presence internationally, targeting the US, Europe and Latam. More than 300 companies have used the product already and this new capital boost will help accelerate the company’s presence and product offering. Existing clients include powerful global brands such as Google, Hershey’s, Panasonic, The Body Shop, Caixa Bank and Disney.

Founder Jordi Ferrer commented: “This series A represents a great milestone for Zinklar. With greater automation, we can continue to advance in the democratization of insights and ensure that any company can have access to high-quality market research. From the largest companies, who can multiply their studies to cover more research needs in more countries, to SMEs, who can now obtain the information they have always needed to better understand their consumers and start making informed and fast decisions.” 

Xavier Álvarez, Managing Director of Tech Investments en Caixa Capital Risc said: “At Caixa Capital Risc we are proud to lead this strategic round of financing to continue supporting Zinklar, which includes financing from our new Criteria Venture Tech fund. We firmly believe in the disruptive power of Zinklar’s insights automation platform, already backed by the trusted by numerous international clients from different sectors. With this new funding, Zinklar will increase its market leadership and continue to lead the way in the evolution of the multi-billion dollar research and data analysis industry.”