Vienna-based tubics scores €1.4 million to shake up video marketing

With video consumption being recognised as an increasingly important part of marketing strategy, Vienna-based tubics has just picked up €1.4 million for its SaaS platform that helps companies amplify their branded video content.

Today, Vienna-based tubics has scored a fresh investment to expand its SaaS produce changing how video marketing works. The startup, founded in 2017, is building a cloud-based solution that makes video marketing based on greater data insights – helping companies to amplify their brand via video. 

The funding saw participation from Wayra Germany, SaaS Entrepreneur Alexander Kirchgasser and Ralph Harreiter. 

Although regarded as one of the more powerful tools in the marketers’ toolkit, video content is still largely based on gut feeling and conviction. A lack of true data insight has meant that video content often ends up being a waste of resources and audiences are left disappointed. The fact is, enterprises and brands tend to have a clear idea of what they want to include in their video content strategy, but the execution is lacking as they struggle to find what audiences are genuinely interested in. 

According to tubics,  88% of people got convinced to buy a product by watching a brand’s video or 96% of people watched a video to learn about a product. Clearly, it’s a powerful resource for marketing teams. 

The Viennese startup has built an enterprise-ready SaaS platform that learns from the viewing behaviour of the masses who cumulatively watch millions of hours of YouTUbe videos every day. A powerful recommendation engine then covers the four crucial steps of data-driven video marketing: ideation, video briefings, optimization, and, reporting. For companies, this means they are empowered to build video production on a transparent and collaborative process that leads to enriched, data-backed recommendations. 

Ultimately, it provides a better foundation for leading-edge creativity and resonating content that maximizes on organic views and watch time. 

Dieter Rappold, serial entrepreneur and tubics CEO explained: “Our solution compounds everyday and we can track and see the performance our customers achieve with the tubics platform – not only with new Video Content being created but also with legacy Video Content being SEO optimized with tubics. We strongly believe that our data-driven approach to Video Marketing and the strong Video SEO capabilities position tubics as a future leading MarTech Startup that will change Online Video as we know it.”

So far, the startup has seen more than 170k YouTube channels connect to tubics to leverage better insights on their video content, among them, are leading brands such as Amazon Prime, Henkel, Nestlé, BitPanda, Lancome, Biotherm, L’Oréal, Samsung, Tommy Hilfiger and many more.

This new funding will be used to further develop the product as well as to scale sales and marketing efforts.