Discover the latest in PetTech at the EU-Startups Summit on May 12-13 in Barcelona!

The EU-Startups Summit is coming up next week and we’re so excited! On these two days of in-person startup action, we are bringing you all the hottest topics and trends related to startups in Europe. We will have keynotes, panel discussions, fireside chats and workshops with top experts and inspiring speakers. 

This year, we also wanted to shine a light on PetTech, an exciting and growing market! Together with Unleashed, powered by Purina Accelerator Lab, we will be hosting three dedicated PetTech sessions at the upcoming EU-Startups Summit on the 12th May!

  1. PetTech Keynote on our Workshop Stage – with Head of Purina Accelerator Lab Kim Bill and Fabien Desiage, Head of Business Ecosystem Development at Nestle Purina
  2. Panel Discussion with PetTech and PetCare Investors – moderated by Kim Bill, with Five Seasons Ventures‘ Managing Partner, Niccolo Manzoni and PetMedia Group‘s Business Development & Strategy, Bensam Solomon.
  3. PetTech Pitch Session in Room 4, powered by Unleashed

PetTech is innovations that are centered around our furry friends, and it’s a sector that is absolutely massive. More and more of us are bringing pets into the family and many pet parents are already using cool innovations – whether it’s something to feed the pet, play with them, care for their health, or travel with them. From tech advancing food products to tech allowing us to keep an eye on our pets while we’re at work and so much more in between, it’s a market area with scope to grow. 

It’s reported that the world market of products and services dedicated to the care of our pets is growing at a rate of over 5% per year, and will keep doing so until 2025. We are bringing some of Europe’s leading experts in this sector to Barcelona to share their insights on the future of this space. 

PetTech on our Workshop Stage

On our workshop stage at this year’s Summit, we’ll have Kim Bill, Head of the Purina Accelerator Lab and Fabien Desiage, Head of Business and Ecosystem Development at Purina Europe to discuss innovations in this market. The Unleashed programme connects disruptive pet tech and pet care startups in Europe to enrich the lives of pets and the people who love them. Among the 18 startups that have been part of the Unleashed Accelerator are Scorpet, PawPots and BioKind. 

Nestlé Purina is perhaps one of the most well-known pet food brands out there. It’s a household name for pet owners and non-pet owners alike. Drawing on their experience as market leaders, Kim and Fabien will be able to share incredibly valuable insights into this sector and talk about how Unleashed is helping fuel the next generation of PetTech that’s enriching the pet world. 

Kim Bill has had over 10 years of experience working with Nestle, specializing in innovation and working with startups. As Head of the Purina Accelerator Lab, she is passionate about supporting pet startups that will disrupt the way we find, feed and care for our pets. Fabien’s role as head of Business and Ecosystem development for Purina Europe gives him the mission to lead the transformation from pet food to a pet care business. 

In addition, we have a PetTech Investor Panel, discussing why PetTech is having such a moment, what investors are looking for, and the recent trends to keep an eye on. Moderated by Kim Bill, this panel discussion will include Five Seasons Ventures’ Managing Partner Niccolo Manzoni and PetMedia Group Business Development and Strategy lead, Bensam Solomon. 

As Founding Partner of Five Seasons Ventures, Niccolo is on the lookout for food tech entrepreneurs promoting more efficient and sustainable food systems. The firm sees food, agriculture and PetTech as growing verticals, and given the team’s cumulative 40+ years of VC experience, Niccolo will be able to draw on a variety of insights to share how startups can be more attractive to investors. 

Founded in 2019, Pet Media Group (PMG) is a Stockholm-based company that acquires, launches, and develops market-leading pet and equestrian marketplaces across Europe, with over 7 million monthly users. Every year over 1.5 million pets are rehomed across our sites in Sweden, the United Kingdom, Italy, Netherlands and Spain. PMG’s mission is to transform the pet industry, making it a safer and better place for both pets and people. PMG aims to always put the pets first, both through innovative tech and a dedicated team of pet lovers. Bensam is therefore at the cutting edge of pet tech that is spreading throughout Europe.

Unleashed PetTech Startup Pitch Session

Powered by Unleashed, we will also have a PetTech Startup Pitch Session taking place on May 12 in Room 4. This will give Europe’s freshest PetTech startups the chance to share their innovations and promote their vision for this exciting market. It’s a chance for our attendees to learn more about what’s coming in the Pet Tech space and get some inspiration. This session is dedicated to PetTech for the future and is a bonus event we are really excited to have on this year’s agenda! Everyone interested in PetTech and PetCare startups will find this an awesome palace to hang out and learn more. 

The featured startups for this session are: Petopy, Doggies in Town, Rocketo, HiPets, Animoscope, Kibus, Dogo App, Interpets. You can also meet with them at the Unleashed PetTech Corner in our exhibition hall.

The EU-Startups Summit has an extensive agenda, and we’ve worked hard to make sure that there really is something for everyone. As always, we like to highlight the most cutting-edge and exciting tech trends. Our pet tech component is sure to leave all those with interest in this sector with a heap of inspiration, new learnings and valuable contacts and connections. Make sure you don’t miss it!

You can check out all the information about the EU-Startups Summit on our dedicated event page, and pick up your ticket here

Some Impressions from our previous in-person event:

Our Event Sponsors

Silicon Castles is a Tech Company Builder and Strategic Business Accelerator for technology, intellectual property and licensing businesses, located in Salzburg, Austria. The focus is on European Diamonds: technology startups with a unique business idea, scalable technology and outstanding intellectual property. Silicon Castles also organizes the Startup Executive Academy (SEA), an international Go-to-Market program for founders and executives of early-stage startups, taking place annually since 2017.

Unleashed, by the Purina Accelerator Lab, is the first and only accelerator programme in Europe dedicated exclusively to pet-tech. Their goal is to shape the future of pet care by supporting disruptive pet startups with technologies in advanced nutrition, sustainability, health and digital solutions that enrich the lives of pets and the people who love them. Over the last 2 years, Unleashed had accelerated 12 pet startups, facilitated >350 founders in the Unleashed community and welcomed over 1000 subscribers to the Unleashed pet tech newsletter.

Webex offers industry-leading solutions in video conferencing, team collaboration, calling, contact centre and devices, and is trusted by 95% of the Fortune 500. With Webex, businesses can simplify communication, inspire innovation, and empower people to engage with each other anywhere on any device – giving businesses the ultimate edge. Because, when businesses enable employees to bring their best selves to work, everyone wins.

Freshworks is the leader of cloud-based customer and employee software including CRM, livechat, support, marketing automation, ITSM, & HRMS. Products are simple to set up, cost-effective & equipped with powerful automation. Through the Freshworks for Startups program the EU-Startups community can gain access to up to $10k credits on essential tools & products for your Startup. You also get access to Freshworks’ community of VCs, Investors, Mentors, & Customers. Claim your benefits here.

MarketerHire is the fast, easy way to get access to the world’s best marketers. Its recent launch into Europe means you now have on-demand access to our global network of expert, pre-vetted marketers with zero financial risk and full flexibility. Already, the company has over 3,500 customers ranging from early-stage startups to Fortune 500 companies, including: Netflix, AngelList, Plaid, Quip, Skillshare, Udacity and others.

Dassault Systèmes, the 3DEXPERIENCE Company, is a catalyst for human progress. Dassault provides businesses and people with collaborative 3D virtual environments to imagine sustainable innovations. They have worked with hundreds of startups to support their dreams and help them scale up and launch innovative and disruptive products onto the global market. Fundamentally, Dassault Systemes believes that the only progress is human, and startups are pivotal to driving it forward.

SafetyWing-logoSafetyWing is building the first global safety net for remote companies, remote workers and nomads worldwide. Their products are built and designed by a fully remote team of nomads distributed across three continents. Remote Health by SafetyWing is a global health insurance that covers your employees and contractors worldwide under one simple plan.

ACCIÓ – Catalonia Trade & Investment is the Catalan Government’s agency that works to attract foreign investment to Catalonia, promoting the region as attractive, innovative and competitive business location for startups. Check out their offerings and the Catalonia Startup Directory.