A company logo bears a lot of responsibility, and it’s something that is really worth taking some time to get right. A good logo not only conveys important information about your company, but it should grab attention and catch your target audience’s eyes.
To successfully curate a visual brand, businesses need to take several factors into account, and since the visual of a brand is the first thing potential customers notice, it’s important to use the right tools to make the right impression. A logo can’t be created carelessly. It requires a lot of effort and consideration.
This is your ultimate guide to creating your company logo, explaining why its so important, how to create one, and why the help of an online logo generator could be the best trick of all.
Why does a brand need a logo?
A company logo is used in the identity creation of a brand and it’s represented in all visual manifestations. Business cards, letterheads, reports, invitations, advertisements – all of these and more will wear the company logo. Both small and large businesses need to have one, and can become instantly recognisable from it.
Creating a logo is more nuanced than it might seem to non-designers, and it’s important to be aware of all that goes into the process – especially when launching a new business or rebranding. The main purpose of this element is to visually represent the company. Looking at the logo a prospective clients should receive exactly the information they need.
While a logo is an important aspect of a brand, it doesn’t make up the brand in isolation. A business brand also includes history, value and identity. A logo should reflect these elements, but can’t convey the whole story itself.
Creating a logo
There are four main ways to design a logo, each with its own benefits and drawbacks. Here, we explore the different methods you can choose from.
Independent Work
In this scenario, you get to become the direct creator and author. The main advantages of this method are complete control over the process and no need for any costs. But, you need good drawing skills and the ability to work with graphics programs.
Contract a designer
Turning to a designer, you need to clearly know what you want from the get-go. You also need to be able to communicate and convey your vision as accurately as possible. You can find a specialist both with the help of friends, acquaintances and on the Internet or a special exchange. After placing an order, you will need to determine the timing. During the creation process, the customer can make changes so that the result fully meets the expectations.
Contact a design studio
Similarly to contracting an individual designer, this involves outsourcing the design process. However, in a studio, you may have a whole team of professionals working on the logo – bringing different opinions and design ideas.
Online Resources
This is perhaps the simplest and most convenient method. Modern online logo generators offer users a wide range of tools to achieve great results. In such a situation, the user gets full control over the process, can make changes and create the perfect logo at no great cost. In this case, no specialized skills are required. One such example is the Turbologo online generator.
Turbulogo’s logo maker helps users find the right logo style, fonts, icons and colour combo’s. With an easy-to-use design tool, customers can find templates and then personalise them to best reflect their brand. The service is quick and easy to use.
What to consider when creating a logo
To attract your target audience, there are 5 golden rules to follow:
Beauty lies in simplicity
Try to remember the three most famous logos from global brands – surely they are all simple. Take advantage of this principle. You have only two seconds to interest a potential buyer and make them remember the logo. The simple option, in this case, wins.
Pay attention to colour and font
Using more than four different colours is unlikely to achieve a good result. The easiest and best option is to choose two to three colours and remember the colour wheel.
Further, researchers have found that different colours can impact our moods, so remember the feeling that you want to evoke when making your colour selection. For example, youth brands sports companies often choose blue as it evokes feelings of reliability, durability and calmness. Whereas green conveys nature, activity and cheerfulness and may be more suitable for a climate brand or children’s products.
The font you choose also sends a message to potential customers. The first thing to remember is to ensure that it is clear and easy to read. It’s better to keep the font simple, rather than try to over impress with it.
A good solution is to highlight individual elements of the logo. Use colours, other fonts, textures for this. This is how you create playfulness and make your logo stand out.
Scaling
When creating a logo, it should also be kept in mind that it will be used on different materials and in different places – think business cards, pens, badges and advertising elements to name a few. You need to make sure that the logo will be clearly visible and attractive in any size.
Audience
When developing brand elements, you need to study the target audience. Who will be interested by what you’re offering? Ask yourself questions about your potential client and understand them first. Each type of target audience requires an individual approach.
Compliance with company brand
The logo is the face of the business, and it should reflect company values and ideas. Looking at the logo, a person should understand what the organization does. The logo should have a personality, a brand identity, so that it stands out from the competition.
