Reimagining workplace productivity through tech, Berlin-based startup Superlist has just scored €10 million seed financing. The round was led by EQT Ventures, with participation from previous investor Cherry Ventures and angel investors
Founded in 2020 by the brains behind Wunderlist (sold to Microsoft in 2015), Steffen Kiedel (CEO), Ben Kubota (CTO/CPO), Brandon Arnold (Head of Design), Marcel Käding (Head of PM), and Christian Reber, Superlist is on a mission to take workplace productivity for hybrid teams to new heights. Reflecting the changing dynamics in how teams operate and need to organise, the team has developed a tool that is specifically catered to small/medium-sized teams.
The productivity tool introduces a human approach to how work is shared and organised across modern teams. With an interface designed to be simple, intuitive and aesthetically pleasing, it allows users to have natural, conversational touchpoints with their colleagues. At the same time, the product is mindful of privacy by factoring in users who do not want to share everything with their colleagues. Superlist can be easily integrated with other tools, enabling teams to boost their productivity while retaining their preferred ways of working.
While teams have a common goal in the workplace, it’s important to remember that they are made up of individuals – all of whom have different ways of working. Task management tools should be tailored to reflect this – and this is the aim of Superlist. Both private by design and highly collaborative, the tech enables people to work smarter by enhancing routines rather than changing them, offering endless options to solve challenges together and organise data in a way that feels most intuitive.
The global productivity management software market is booming- so there is a real opportunity for a tool that seamlessly blends individuality and personalisation with collaboration – and that is reflective of the modern hybrid workplace.
This fresh capital will be used by Superlsit to strengthen its team of product leads, developers and designers. Superlist aims to double its 20-strong remote-first team by the end of 2022 across the globe. The product is currently in early beta, having onboarded its first users at the end of 2021 and continuously adding more users throughout 2022.
Steffen Kiedel, CEO of Superlist, said: “We’re thrilled to be partnering with EQT Ventures and are excited to be able to leverage EQT’s long-standing and wide-ranging expertise. As a product and design-driven company tackling a huge market opportunity early on in our journey, finding partners who share our passion and vision for our future is crucial. Given Ted’s background, he is the perfect match to join our Board. We look forward to jointly continuing to shape the product in a way that combines simplicity with powerful features and puts the human front and centre.”
Ted Persson, Partner at EQT Ventures, added: “We are extremely proud to be backing Superlist on its mission to transform the productivity tool space for project management. At such a dynamic time for the world of work, practically every organisation is approaching hybrid and remote working in its own way. All of us at EQT Ventures are real believers in the power of Superlist and are excited to see the team continuing to innovate in this space as it grows and develops. The global productivity management software market is projected to reach $102.98 billion by 2027, so there is real opportunity for a tool that harnesses team members’ individuality and focuses specifically on the challenges of the modern workplace. ”
