Founded in 2013, Ninox is on a mission to make it even easier for companies to implement their own digitisation projects. The Berlin-based B2B SaaS specialist brought onboard renowned VC investors Hi Inov and VI Partners, while existing investors around the btov Industrial Tech Fund, IBB Ventures, as well as founders, remain as shareholders. With the new investment, Ninox is now targeting key milestones.
With the fresh capital, the startup will focus on Advancing the product offering by developing industry and use-case specific templates, called Industry Kits; these templates will enable especially SME companies (e.g. in construction, manufacturing) to realize their digitization projects in a fast, transparent, and efficient way. Expanding the already extensive partner network supporting customers more than ever before in the initialization or implementation of Ninox projects, growing its market share in the DACH region first, and focusing on internationalization in Western Europe and North America.
The Ninox Industry Kits are currently being developed: industry and task-specific templates that companies can easily adapt to their processes in order to achieve their individual solution even faster. In addition, the existing network of partners is to be expanded, which will support customers with qualified services in the initialization or implementation of their Ninox projects.
Founder and IT specialist Frank Böhmer remarked “Companies are faced with the choice of either using inflexible 1 standard software or investing in expensive, lengthy in-house developments with uncertain results. I wanted to change that with Ninox and create a system that is so easy to learn that end users in the company can use it to develop their own solutions – without programming knowledge and long training periods.”
According to the US market research institute, Gartner “low-code” is one of the most important technology trends worldwide. In particular, SMEs with limited IT resources benefit from the new possibilities to develop individual solutions for digitalising their business processes in the shortest possible time without programming skills. Low-code platforms are expected to accelerate the much-heralded digitalisation of the SME economy. With more than 6,500 customers worldwide and high double-digit growth rates, Ninox is one of the leading providers in the DACH region (Germany, Austria, and Switzerland). In order to sustainably implement its growth strategy, the Berlin-based start-up has now brought on board two more renowned European VC investors, Hi Inov and VI Partners.
Ninox, the leading low-code platform provider, continues its strong growth path. Serving 6,500+ customers worldwide has specialised in this target group with its low-code platform of the same name and is registering steadily growing demand from almost all sectors. Construction, trades, and manufacturing are particularly well represented, with the focus on CRM, HR, and project management in the application areas. Where in the past people improvised with various tools and Excel spreadsheets on a departmental and task-related basis, Ninox now uses lean, cost-effective software solutions that are precisely tailored to the individual requirements of the companies.
“Ninox is already an excellent product with high customer value. The focus on the needs
of medium-sized companies and the dedicated verticalization will give the development
of the business a further boost,” said Wolfgang Krause from Hi Inov, explaining the
commitment. And Joe Neale from VI Partners added: “The market for low-code platforms
is growing rapidly. We are convinced that Ninox can not only hold its own but also
expand its good position internationally.”