In just 72 hours, UK-based Bio&Me has closed €1.6 million in an oversubscribed funding round and gets backing from England football captain, Harry Kane. The funding round was guided by Bio&Me’s lead investor and serial FMCG entrepreneur, Giles Brook.
Harry Kane said: “As a professional footballer, good nutrition and diet are very important to me. Bio&Me’s growth trajectory has been phenomenal and I’m thrilled to be playing a part in the brand’s next chapter.”
Founded by Dr Megan Rossi (The Gut Health Doctor) and Jon Walsh in November 2019, Bio&Me is the UK’s first dedicated gut health food brand backed by credible science and it’s on a mission to educate and make gut health easy and accessible to all.
The Bio&Me range carries the EFSA-approved ‘Good for your gut’ health claim and comprises gut-loving porridges, granolas and live yoghurts, packed full of prebiotic goodness. Stocked in over 1400 stores throughout the UK, including in Sainsbury’s, the Co-Op, Waitrose and available via Ocado, celebrity devotees include Davina McCall alongside the English footballer Harry Kane who is now an investor.
In 2021, the brand trebled its sales to about €3.5 million (£3 million) and is on track to repeat this success in 2022 – making it the UK’s fastest-growing cereal brand. The product is developed by The Gut Health Doctor, Dr Megan Rossi, BSc, PhD RD, who is a registered dietitian, nutritionist and research fellow at King’s College London with an award-winning PhD in gut health.
Dr Megan Rossi, Bio&Me co-founder, said: “We’re delighted that Harry is coming onboard as one of our investors. As a dietitian and a scientist, it’s always been my mission to close the gap on great tasting food that also truly delivers on its health claims. I believe that’s what makes Bio&Me such an exciting proposition for consumers and investors alike.”
The brand will use the funds to fuel an ambitious growth strategy including significant innovation in the cereal aisle and beyond.
Bio&Me co-founder and CEO, Jon Walsh added: “Bio&Me is clearly striking a chord with consumers. The brand’s success is also down to some key supermarket buyers believing in us and supporting us over the last 12 months. Moving forward, we aim to make the brand accessible to even more consumers across a variety of formats, as well as looking further afield and launching products in different Food & Beverage categories.”