Founded in 2020 by Paul Berggren and Öjje Holt, Acamp was launched with the vision to create a marketplace that makes it easy for campers to find and book campsites. The platform allows private and commercial hosts to list unused land and curated experiences for campers to book and has swiftly established itself in the highly active camping market in the Nordics.
The acquisition deal with Ställpatser marks a big step in Acamp’s journey to leading the European camping market. Ställpatser is an app working as a community and register for camping hosts and campers with over 100k active users across Europe.
“The acquisition of Ställplatser gives us a great historic data set of destinations and user behaviour, and its the perfect step to now introduce us to the whole Nordic market, and to continue our journey towards all of Europe,” explained Öjje Holt, co-founder Acamp.
Acamp is offering something unique in the traveltech sector. Beyond being merely a booking system, or as an online travel agency for campers, it takes care of the whole purpose of the camping experience – offering a 360 marketplace that covers all bases. The firm also has a mission to become a new global model for sustainable tourism, reflecting what is the dominant trend in the industry.
Öjje Holt commented: “We are not just offering traditional camping sites to stay at either, but also the more exclusive and unique spots that haven’t been available before. Acamp is more than facilitating the accommodation, and we will be more than a marketplace for life experiences – becoming a new global model for sustainable tourism.”
With this acquisition, Acamp bolsters its position in the industry that is booming across Europe.
Magnus Grönbek, founder of Ställplatser stated: “I was very happy to be contacted by Acamp, and since they were able to show a very solid preparatory work, analyzes and a plan for the future, it feels completely safe to now leave my app to them. I’m super excited to follow Acamps journey!”
Öjje continued: “We look forward to being able to unite the best of the two worlds that we see Acamp and Ställplatser represent. We aim high and we aim for Europe, but the first focus now is to establish ourselves together with Ställplatser as the given camping marketplace in the Nordic region for 2022″.