Your Juno is a London-based startup that was founded in 2020 with one goal in mind, financial empowerment of women and non-binary people. Your Juno today announced it raised €1.96 million Seed funding to close the gender gap in financial education. The financial education platform, which is founded by Gen-Z sisters Alexia and Margot de Broglie is back in the news after having previously raised a €300k Pre-seed.
The funding round was led by InReach Ventures with participation from Mustard Seed Maze, RLC, Digital Currency Group, and Sie Ventures, alongside a board of predominantly female Angel investors. They include Rupa Popat, Elissa Grey, RaeHyun Koh, Pallavi Reddy, and Emma Cohen.
The fresh capital will be used to build new content based on user insights, scale the existing team of eight, and grow the community in new regions around the world, with a particular focus on France, Germany, and North America.
Alexia de Broglie, Co-founder of Your Juno said: “We’ve moved quickly since the inception of Your Juno amid the pandemic, testament to the appetite for a financial education platform built by and for women and non-binary people. It was important for us to ensure our investors reflected our users and so we’re happy to have a strong female, racially diverse group of investors and advisors who understand our community and can help us in this next stage of our growth”.
Co-founders Alexia de Broglie and Margot de Broglie decided to build the “the Duolingo of money” after learning the gender gap in financial education and financial confidence was a key reason for women’s lack of engagement in finance. Following a Pre-Seed round of €300k in March 2020, Your Juno launched on the App Store in October 2021.
The app offers users short-form video courses led by notable money experts including Selina Flavius and gamified content. Since it launched it has been downloaded more than 10k times, its audience is made up primarily of Gen-Z women.
Margot de Broglie, co-founder of Your Juno said: “Financial information, whether that be via mainstream media or how children are taught about money, is still delivered through a gendered lens. Women are more likely to be targeted with articles about spending less, whereas men are more likely to be targeted with articles related to investments. The impact of this is women’s financial education is always skewed away from their interests and needs.”
Triin Linamagi, co-founder and investor at Sie Ventures stated: “We were particularly interested in Your Juno’s focus on educating Gen-Z women in financial literacy, as they enter adulthood and are seeking online guidance to better gauge their investment options. With over $30 trillion in wealth transfer occurring over the next decade, women will soon control more than half the world’s wealth. However, one of their greatest challenges is the source of knowledge about how and where to invest, while over 80% still rely on their parents and family for financial information. Most investment platforms are targeted toward young men and women investing differently, but not in the ways most wealth managers think. The opportunity has been overlooked for too long, and we believe Juno is best placed to build the community and platform tailored to this generation.”
