HomeFundingLondon-based startup Slip raises €897k to revolutionise the retail experience

London-based startup Slip raises €897k to revolutionise the retail experience

Ahead of its launch this summer, retailer agnostic mobile app Slip has picked up about €897k in pre-seed funding. The startup is on a mission to disrupt the retail experience for consumers and retailers alike.

Notable investors include Haatch Ventures, SyndicateRoom’s Super Angel fund, as well as angel investors from Alma Angels – an inclusive organisation of angel investors which sets out to actively invest in and support female founders who are building companies on a global scale.

Based in London, Slip is backed by renowned retail experts with its advisory team having over a century of retail and IT experience at companies including Sainsbury’s, IBM, House of Fraser, Accenture, FARFETCH, John Lewis, Harrods and Arsenal FC.

Tash Grossman, Co-founder and CEO of Slip explained: At Slip we’re committed to transforming the e-receipt landscape so that consumers can enjoy a more seamless and sustainable shopping experience and retailers can gain a wealth of insights which will in turn help with future planning.”

Founded in 2021 by Tash Grossman and Eddy Herman, Slip aims to innovate and simplify the retail experience for customers by allowing its users to receive digital receipts via QR codes, view and manage their omnichannel spending and receive exclusive discount offers and personalised content based on their buying habits. The software behind the app sets out to support retailers by providing powerful data and insights around consumer trends at the product level. With sustainability at its core, the company aims to eliminate harmful non-recyclable receipts. 

Tash Grossman, only 25, is a graduate of the Founder Institute Accelerator Programme and brings the experience of management consulting to the startup, where she successfully advised some of the world’s most innovative and influential retail and financial organisations, specialising in technology strategy. Meanwhile, leading on product development, Herman brings software and security experience, working for world-leading technology firms such as Darktrace and The Hut Group. 

Tash also commented: “Ahead of our official launch date, we’ve been overwhelmed with support from retailers and users alike. As we look to the future, we hope to become an invaluable resource for both parties and we look forward to continuing to harness the latest innovations in technology to ensure that Slip remains a pioneer in the retail tech space.”

The proceeds will be used to support all areas of product development ahead of the app’s official launch in the summer. Funding will also be used for the continued growth of the company.

Fred Soneya, Co-founder & Partner at Haatch Ventures said: “Slip has created a frictionless experience for retailers and their customers which allows retailers to capture in-store data, with an app for customers’ digital receipts. With our background in retail and e-commerce, we are brilliantly placed to provide hands-on support to Slip. We are thrilled to be backing Tash and Eddy at the start of their growth journey and very much look forward to working with them.”

Patricia Allen
Patricia Allen
is the Head of Content at EU-Startups. With a background in politics, Patricia has a real passion for how shared ideas across communities and cultures can bring new initiatives and innovations for the future. She spends her time bringing you the latest news and updates of startups across Europe, and curating our social media.
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