Editor’s Note: This post has been created in a paid collaboration with Eskimoz.
Fast-growing agency Eskimoz specialises in organic search engine optimization (SEO) and search engine marketing (SEM) services. With more than 100 dedicated consultants across 5 European cities, Sekimoz helps its clients curate beautiful stories and reach content goals.
Founded in 2012 and based in London (operating in London, Paris, Madrid, Milan and Brussels) Eskimoz has now raised €17 million for its professional SEO services. The agency assists businesses of all sizes with their online visibility strategy – unleashing the power of a well-put-together SEO plan.
SEO and SEM is quite literally the bread and butter of a content and marketing team’s toolkit, for any business with a digital presence – and that’s pretty much every business in 2022. SEO is a combination of methods and techniques whose aim is to position your website’s pages within the first few results search engines display.
Leveraging SEO services effectively push your page results up, getting better traction.
Essentially, SEO is based on four fundamental pillars:
1. Technical
The technical aspect refers to web design. For SEO experts, the definition of good web design considered accessibility, indexing, structure, depth and using external and internal links.
2. User Experience
User experience is one of the most important aspects for search engines in recent years. Good user experience requires a website that loads quickly across different devices (computer/laptop, smartphone or tablet), has a simple, clear and ergonomic interface to facilitate navigation, and is compatible with all digital media. Primarily, search engines want to provide answers to internet surgery – the portal has to function quickly and with quality to do this, impacting SEO.
3. Content
A portal needs to content – enough of it, and at a high standard. Content also cannot be just placed randomly. It requires considered placement of keywords and structure. Writing high-quality content that is backed by market research is the most important when getting started.
4. User Recommendations
We often find that it is easier to find a job, for example, if someone recommends our profile. The same thing happens on web portals through what we call “backlinks”, links on other websites that send users to your portal. If the content is interesting and of high quality, other portals (usually those that deal with subjects related to yours) will quote the articles and share them on social networks. It is also true that there are other forms of payment to get backlinks, such as sponsored publications and other agreements with different media.
There are over 1 billion websites on the internet. Getting yourself seen in this ocean, sometimes takes a little professional help.
According to Eskimoz, over 90% of all clicks are totalized on the first page, over 60% of all clicks are monopolised by the first three rankings on a search page and over 80% of all traffic is attributed to the long tail. These are stats that anyone with an online business presence can’t ignore, and if it sounds like gibberish, it may be time to check out what a service like Eskimoz can do for you.
Eskimoz’s Top SEO Tips
- identify target customers
- research and prioritize strategic keywords
- define objectives of the SEO strategy
- Prepare your SEO strategy incorporating the four pillars of SEO
Eskimoz’s professional SEO services are geared toward startups and SME’s, offering comprehensive and long-lasting solutions to help clients with SEO campaigning, reputation projects, app store optimization (ASO), content writing and google penalties. These are all critical elements that can define the success of a website and online presence, and too often can cause a bit of a headache.
