HomeFundingBarcelona-based Loyal Guru picks up €8 million to transform customer loyalty experience

Barcelona-based Loyal Guru picks up €8 million to transform customer loyalty experience

Launched in 2016, Loyal Guru has just picked up an additional €8 million for its customer data platform with integrated loyalty capabilities built specifically with retailers in mind. The funding was led by Nauta Capital with existing investor Greycroft also contributing.

The Barcelona-based startup provides a state-of-the-art cloud-based solution that disrupts the retail space with hyper-personalized, omnichannel loyalty and engagement solutions. With customers spanning 12 countries, Loyal Guru drives transformational change for customers including Mango, Dia Group, Cencosud, and Spar.

We spoke to the founders of Loyal Guru back in 2020 about their bootstrapping success, so it’s really great to see the exciting journey they’ve been on. 

Borja Sanfeliu, CEO and co-founder, Loyal Guru, commented: “We are delighted with this second round of investment, having bootstrapped the business until 2019. Our new partner, Nauta Capital, brings deep B2B SaaS expertise and a team that has worked across our core European market. They are extremely well aligned to our business, and their expertise and support will be vital as we continue to help retailers and grocers around the world boost their growth.”

With digital transformation taking the world by storm, Loyal Guru is making sure no stone is left untouched in the retail industry, providing a unique and customer-centric approach to the sector across all channels. 

Loyal Guru enables retailers to gather, cleanse, store, enrich and distribute customer data from all possible sources. As a result, it is one of the first platforms to be purpose-built to accommodate the huge volume of data specific to the retail industry, data that stems from millions of customers, thousands of SKUs, and hundreds of product categories.

Loyal Guru helps clients map their customers’ engagement lifecycle, and build accurate, personalized profiles at the individual customer level. This data activation process yields a whole host of use cases including audience management, offer personalization, omnichannel campaigns, retail analytics, and mobile experiences that allow retailers to offer their customers differentiated and compelling experiences.

The young startup has now been experiencing a two-fold increase in year-on-year growth since its 2016 launch. This latest round of investment will enable Loyal Guru to further its growth ambitions across Europe and the Americas and continue to develop its leading-edge solution.

Patricia Allen
Patricia Allen
is the Head of Content at EU-Startups. With a background in politics, Patricia has a real passion for how shared ideas across communities and cultures can bring new initiatives and innovations for the future. She spends her time bringing you the latest news and updates of startups across Europe, and curating our social media.

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