Founded in 2017, Omnipack has ambitions to build Europe’s most reliable and scalable fulfilment network – meeting the demands of a booming e-commerce market. The Polish startup has now completed its seed funding round with a total of €7.5 million following a final €2 million boost as venture debt.
Omnipack is supported by business angels and early-stage VC fund SMOK Ventures (investor in unicorns such as Uber and Stripe). Omnipack’s latest round was led by Flashpoint.
The Polish startup was founded on the assumption that existing logistics solutions do not match the expectations of the modern e-commerce business, the founders all having their own experience of frustration with the status quo.
With Omnipack, e-commerce businesses can focus on their core competencies, instead of logistics and overcome the physical limits of business growth. The startups lifts limiting factors by providing a scalable and reliable operations technology – so e-commerce can get rid themselves of the headaches of warehouse space, workforce, and capacity planning – it’s all sorted by the platform.
Omnipack owns the whole fulfilment process from end-to-end and operates in the full-stack model. The result is to provide a so-called ‘Amazon-grade’ experience and carry out the wider mission of supporting businesses to grow frictionless.
Frictionless growth coupled with the location in central Europe, great shipping rates and lead times make it a strong value proposition for e-commerce companies seeking solutions for pan European expansion. On top of that, all countries can be served from just one location in western Poland which significantly cuts operational costs and working capital.
Since its 2017 launch, the startup already has developed into an operation that serves over 100 international SMB merchants, employs 200 staff and processes thousands of parcels every day. Omnipack also supports clients from a range of industries – primarily supporting D2C brands on cosmetics, supplements, and fashion.
The funds raised will finance Omnipack’s further growth and enable it to scale quickly enough to meet the needs of an ever-expanding e-commerce market. Investments will also be made to enhance Omnipack’s unique value proposition of enabling e-commerce businesses to focus on their core competencies instead of logistics and overcome the physical limits of their business growth.
Omnipack also became an operations partner of Shipbob in January 2022 and also cooperates with Amazon roll-up Factory14 to leverage its experience in acquiring and operating digital businesses to scale brands with products in high-growth niches, in line with international trends.