Global website builder Tilda and Dutch startup Fe/male Switch have teamed up to empower and mentor future female tech leaders and help them build profitable businesses through a pioneering role-playing game.
Tilda, founded in 2014, is an intuitive no-code website builder that enables people globally to create professional and easy-to-manage websites, online stores, and landing pages – an essential for any tech startup. On Tilda, users can create websites out of pre-designed blocks that are fully customisable.
Fe/male Switch, launched in 2020, is an innovative role-playing game for female entrepreneurs. Based on a ‘play to learn and earn’ model, the edtech startup has taken a pioneering ‘gamepreneruship’ approach to empower more women to become successful entrepreneurs.
Now, the two companies have teamed up, giving women the opportunity to enter the entrepreneurial life.
Violetta Shishkina, CEO of Fe/male Switch, said: “Our top priority is to maintain equal possibilities for women in the tech and entrepreneurship space — but in a really fun “gamepreneuried” way. We are excited to partner with Tilda. Together, we aim to inspire women globally to go out there and turn their creative ideas into real-life business.”
The IT industry remains overwhelmingly male. As does the startup scene. It’s estimated that the IT field is only 32% female, and they are 4x more likely than men to experience gender bias as an obstacle to promotion. And though women are now more open to starting their own tech businesses, 66% still report difficulty in obtaining the funding. Too often women are still being underestimated.
Fe/male Switch was created to address these challenges and give women the necessary skills to launch tech startups. Essentially, it is a simulator game that puts women in a virtual startup village. Players grow their inner entrepreneur by sharpening leadership, dev, communication and other skills in the game. Fe/male Switch alumni are startup-ready women that can become solopreneurs, join a startup, or upscale their corporate career by reinforcing their skills.
To help women shine in the startup arena, Tilda is giving Fe/male Switch students free access to its website building platform, so they can bring their dreams to life with a powerful website. Tilda will also provide mentorship services to students and share tips for building their brands’ influence, such as how to improve a website’s SEO, attract leads, launch email marketing and many more.
Elizabeth Dmitrieva, Head of Global Content at Tilda, said: “Tilda is a global platform and we feel duty to create necessary change in the industry together with companies like Fe/male Switch. Now is the time to create supportive environments that empower women to succeed and find their voices. With this partnership, we want to underline that being a women-owned or women-operated business — is a badge of honour.”
