Parisian online grocery platform La Belle Vie bags €25 million and looks to expand

La Belle Vie, the Parisian startup pioneering online grocery shopping and fresh food delivery in France, has just put €25 million in the bag in its Series B round, led by Left Lane and Quadrille Capital. 

Founded in 2015 by Paul Lê and Alban Wienkoop, La Belle Vie has built its success using a propriety supply chain solution, a partnership with Système U and its seven Parisian warehouses. As a result, they are able to offer quick delivery of a range of fresh and everyday products and were amongst the first in the industry to do so. In 2020, La Belle Vie raised a funding round of €11.6 million and earned its way on to our list of European online supermarkets to watch.

The French e-grocer now offers more than 17,000 products, including 4,000 fresh products, delivered between 1 and 3 hours throughout the Ile de France. The platform brings together varied selections from quality producers of fruit and vegetables, meat, fish and more – becoming the equivalent of an online hypermarket.

La Belle Vie also offers freshly-baked croissants to order from local boulangerie — sounding like a very-much-needed ‘croissant-as-a-service’ option.  

Founder Paul Lê said: “I am very proud of the path Alban and I have taken. Since day one, we have been obsessed with profitability, with extremely tight control of our margins and supply chain, but also with the social aspect, with the employment of over 600 people on permanent contracts. La Belle Vie is a wonderful human adventure and we are thrilled to be supported in our growth by international and French investors that are as prestigious as they are experienced.

With a commitment to continuously developing the La Belle Vie product and offering, BAM Courses was launched. This new quick commerce offer is capable of delivering more than 2,500 products throughout the French capital in just 15 minutes, thanks to 7 distribution hubs. 

Currently, with 500 employees and making 15,000 deliveries a week, La Belle Vie plans to use this funding to further their expansion across France throughout 2022, strengthening their position as market leaders, and expanding its product offering.