HomeRe-/LaunchLondon's female-founded foodtech startup Jack & Bry launches vegan meat range into...

London’s female-founded foodtech startup Jack & Bry launches vegan meat range into online supermarket Ocado

Foodtech innovator Jack & Bry has launched its plant-based range of meat alternatives into online supermarket Ocado, making vegan alternatives a more accessible reality for UK consumers. 

The new partnership will allow UK customers to easily add the award-winning plant-based brand into their weekly shop. The range of jackfruit burgers, sausages and mince was already available at online vegan supermarket The Vegan Kind as well as Jack & Bry’s own website, but with plans in place to launch into even more retailers later this year, this expansion makes these foods more accessible for home cooking.

Founded in 2019, by Bryony Tinn-Disbury, Jack & Bry has been at the forefront of plant-based meat innovation, using jackfruit, a sustainable and climate-change resistant crop, as the inspiration and basis for its recipes. The company received €1.4 million in February this year as demand for their products soared. 

In addition to the sustainable jackfruit, Jack & Bry use locally sourced British oils to create vegan foods that look, taste and feel just like their meat counterparts.  The high-fibre content of the meat substitutes also makes it even easier for health-conscious consumers to maintain gut health and boost immunity.

Bryony Tinn-Disbury, CEO and Founder of Jack & Bry, commented: “Seeing our meats go live on the Ocado website is an exciting step. So far, our innovative approach to food has enabled us to produce best-in-category jackfruit meats that offer everyone a quick and easy way to eat vegan food with no fuss, and we are now focused on making Jack & Bry available for anyone, anywhere.”

Ocado is an online supermarket with over 800,000 customers that was launched as a joint venture between Marks & Spencer Group and Ocado Group. This partnership, therefore, offers a massive opportunity for the vegan brand from London, giving them a fresh market to launch into.

Patricia Allen
Patricia Allen
is the Head of Content at EU-Startups. With a background in politics, Patricia has a real passion for how shared ideas across communities and cultures can bring new initiatives and innovations for the future. She spends her time bringing you the latest news and updates of startups across Europe, and curating our social media.

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