London-based kleene.ai secures €12 million to boost development of its breakthrough data analytics technology

Closing their Series A funding round, led by Octopus Ventures, kleene.ai will accelerate the development of its breakthrough technology that automates data analytics infrastructures, creating the fastest way for businesses to leverage data in decision-making. 

Across industries, data is a critical component of business strategy andpredicitive analytics enable business to remain ahead of competitors and boost their access. Data-driven companies are 23x more likely to acquire customers, 6x more likely to retain customers, and 19x times more likely to be profitable, according to a recent study. Businesses are starting to realise the value of data amidst digital transformation and as a result, salaries for data professionals are skyrocketing. Businesses who don’t have this experience in data, and without the budget to hire data professionals, are at risk of being left behind. 

Co-founders of kleene.ai, Andrew Thomas (CEO), Matt Sawyer (CDO), and Ben Long (CTO), have all experience of struggling with complex, expensive data teams in their previous roles, and so established kleene.ai as a solution in 2017. 

The startup offers an all-in-one, no-code platform that helps business leaders generate value from data without the need for expensive data teams. 

Working with a range of  direct-to-consumer (D2C) businesses (inclduign Huel, Moonpig, Daye and The Modern Milkman), kleene.ai helps leverage data to meet consumers’ demands for personalized and sophisticated experience and service. 

The world of retail has changed drastically, and this has been accelerated by the pandemic. The result is an amplified growth in e-commerce and in D2C brands, as businesses shift strategy in response to the shift of modern day consumer’s buying trends. In turn, the demand for effective data use for actionable insights, accurate forecasting and determining sequences has increased. kleene.ai offers technology and expertise to respond to these trend shifts. 

The funding announced will be used to accelerate traction in the US, to further strengthen the technical team and to continue advancing the development of the platform.

Andrew Thomas, CEO and Co-Founder of kleene.ai said: “The whole team is excited to take the next step to further support organisations in driving value from their data, so that they can achieve their business goals.”