London-based Attio gets €6.87 million boost to transform customer relationship management

Data-driven CRM platform for modern teams, Attio, has just raised €6.87 million in seed funding to bring customer relationship management in line with the needs of modern businesses and build-your-own work tools.

The funding is led by Point Nine Capital with participation from Balderton Capital and Headline. Previous investor Passion Capital and angel investors including Front co-founder and CEO Mathilde Collin, Loom co-founder and CTO Vinay Hiremath, Loom and Hyper co-founder Sahed Khan and Indeed co-founder Paul Forster also participated in the round.

Launched in early 2021 by Nicolas Sharp, the innovative startup has a mission to develop a new CRM platform with software that is more in line with the growing generation of build-your-own-work tools such as Airtable, Notion and Webflow, and Zapier. These tools make it easier for growing startups and large corporations alike to empower internal teams to move quickly through modern, collaborative and flexible no-code platforms to get work done.

Almost every business uses a customer relationship management tool, but with the rapid speed of technological advancement and digital transformation, many CRM systems are left unchanged for too long. As a result, legacy systems often rely on the same workflows that become outdated, leaving teams to manually transcribe data into rigid processes – costing time and resources. 

Attio has been engineered to handle all the CRM needs of a modern business, giving companies an overview of every relationship and process from sales through to recruitment. Team members can dive into the history of each contact, including emails, call notes, and attributes, which can be used to gather insight at each stage of a process. The software expands and adapts as a business grows, helping to improve a team’s efficiency, data quality, and overall output.

The innovative platform continuously ingests, aggregates and enriches data from existing customer interaction streams including calendar, email and analytics platforms to improve both the quality and quantity of data. By leveraging existing data streams, Attio is not only constantly up to date but teams are able to start using it within minutes

In addition, users are given tools and templates to build their ideal representation of a CRM on top of their live datasets – giving more ownership of their processes and allowing teams to build and maintain the workflows that they need, without the need to contract consultants or developers. 

Nicolas Sharp, co-founder and CEO at Attio, said: “Modern businesses need flexible and collaborative tools that grow and adapt as their operations do, but too many teams are stuck using rigid, unyielding CRM tools that aren’t built for the 21st Century. Attio is the antidote to this. It allows companies to remove manual data entry, drawing from existing data streams like email and calendars, to create a complete dataset before building total customizable workflows on top, empowering teams with the exact workflow they need. We’re really excited about the potential for Attio to transform how companies approach CRM and are looking forward to working with our brilliant investors to achieve it.”

Currently, the platform is being used by customers such as Coca Cola, Supercell, Saltpay, Casual and Upfront Ventures. Attio will use the recent funding to double the size of the team, focusing in particular on engineering and product development, and prepare for full public launch in early 2022.