Italian ethical furniture marketplace Deesup scores €1.4 million to accelerate international growth

Deesup Founders

Founded in 2017, Deesup is the first Italian online marketplace to purchase and sell iconic and second-hand design furniture, with an aim to make the furniture supply chain more ethical and sustainable. 

The startup from Milan is dedicated to high-quality second-hand design, has just closed a new €1.4 million investment round, with participation from ALIcrowd Fund, LVenture Group, the Club degli Investitori, Doorway and LifeGate. 

Deesup offers an online space to purchase and sell authentic designer furniture. The company carefully selects authentic and iconic pieces offered by private and professional sellers, and promotes them on their online marketplace. Its mission is to bring high-end furniture at a reasonable price into everyone’s home. With the principle of circular economy, Deesup is bringing luxury into ethical and sustainable interior design. 

Valentina Ceroline, CEO and Co-Founder of Deesup said: “we have received the market’s trust for a project that embraces high-end design, sustainability, technology and a unique community of design lovers”

Deesup is currently enjoying significant growth. To date, the startup has over 100 partners among the main players in the furniture market, and in 2021, it doubled its sales results compared to the previous year, with an average shopping cart of over €900.

LVenture Group is among the main leaders in this €1.4 million funding round, they also signed the closure of the first round of investment of €300k in September 2019, after Deesup was launched in 2018 through its LUISS EnLabs Acceleration Program.

Luigi Mastromonaco, Head of Investments & Portfolio Growth of LVenture Group said: “Deesup has kept growing globally over the years, bringing high-end Italian design abroad”. 

Il Club degli Investitori also participated in the capital increase, together with the angel business groups Angels for Women and Angels for Impact, led by Antonella Grassigli, CEO of Doorway, as well as the Italian Business Angel of the Year for 2021.

The €1.4 million round will allow Deesup to support its international growth. With these new funds, the growing company will consolidate its presence in Italy, Germany, France and Benelux. From there, the company plans to expand and scale into new markets. The funding will also support technological development of the platform, with plans to optimize the buying and selling experience, as well as attract new retail partners.