Female-founded Irish startup Content Llama secures €2.5 million to accelerate global growth

Content Llama Founders

Content Llama, founded in 2019 by Karina Kelly and Joleen Looney, has secured €2.5 million in funding to help further extend their global presence and broaden their reach. The funding round was led by Elkstone Partners and The Western Development Commission.

The young female-founded company automates the collection, configuration and delivery of multi-source product content for ecommerce retailers through their proprietary Content Configuration Technology (CCT) Platform. In turn, they connect brands and retailers in a more meaningful way.

Backed by Enterprise Ireland and based in Donegal, the company has a vision to use their team and technology to become an extension to a retailer’s in-house and outsourced teams, working in partnership to deliver the product-related content that retailers need to be successful online in today’s ever changing retail landscape. 

In a time when online retailers are looking for new solutions to make selling as seamless as possible, Content Llama is offering a solution to remove pain points and increase efficiency with their CCT platform. 

Content Llama collaborates with over 3,600 global brands to configure content at scale for well-known clients such as Walmart, Aer Rianta International, and Lifestyle Sports and expect to expand on this in the future as the business continues on its successful growth trajectory.  With a focus on international clients, the US, particularly a Chicago base, will become a key focus into 2022 for the company.. 

With a current team headcount of 42, including 16 staff in Ireland and team members in Ukraine, Portugal, The Netherlands, South Africa, and Spain, the company is also planning to open up 20 new positions over the next 12 months. These roles will be in product engineering, customer success, and business development. 

Karina Kelly, CEO, has said that the funding “means that we can expedite our global growth in the e-commerce retail space. Our proprietary Content Configuration Technology is simplifying content publishing for retailers the world over.”

Kelly also stated that: “the new roles, coupled with our amazing existing team will further support our mission to change the world of e-commerce content for the better. We are aware of the need for us to be flexible with where people are working from so the majority of these new roles will be 100% remote as it allows us to approach the most talented employees in the job market”.