HomeOther StuffEuropean e-scooter operator TIER set to deploy 500 e-bikes in London

European e-scooter operator TIER set to deploy 500 e-bikes in London

Europe’s largest micro-mobility company TIER has launched 500 e-bikes in Islington, London, as part of their mission to roll out e-scooters as a green transport option across London in 2022. This is in partnership with the London Borough of Islington.

TIER has also recently completed a successful Series D funding round, raising €172 million at a €1.7 billion valuation. TIER’s e-bikes have already been successfully introduced in several European cities, including Paris, Eindhoven, and York. The company has now consolidated its position as the best funded micro-mobility business in Europe. 

As a fully climate-neutral company, the young company employs local teams who travel through the city on electric cargo bikes and vans to replace flat batteries on-site. TIER vehicles therefore don’t need to go to a warehouse to be recharged. 

As one of London’s chosen operators for the current e-scooter trial in the city, the company believes its e-bikes can help cut congestion and pollution in the capital, and encourage Londoners to move around the city in a more sustainable way. This deployment, and ambitious plans to expand through 2022, will help reduce a reliance on cars, giving Londoners more options for sustainable travel. According to the Urban Transport Group, an evaluation of e-bike schemes across continental Europe found that typically around half of e-bike trips replaced car trips.

Georgia Yexley, Head of Cities UK and Ireland, said: “At TIER we are passionate about cutting emissions and improving air quality in cities across Europe. We know e-bikes can play a significant role in encouraging people to ditch their cars and switch to greener modes of transport.”

TIER’s London e-bikes will initially be available from parking bays across Islington, and will be charged at the same rate as e-scooters, just £1 to unlock and £0.15 per minute rigid. There are also day and monthly passes available, benefitting regular riders and those turning to e-bikes for their daily commute. 

This exciting rollout comes on the back of COP26 and marks a step forward for London in hitting its climate targets. 

Cllr Rowena Champion, Islington Council’s Executive Member for Environment and Transport, said: “We’re working tirelessly to help tackle the climate emergency by making Islington a cleaner, greener, healthier place to live….The arrival of TIER’s e-bike service in Islington will provide another environmentally-friendly, convenient and fun way to travel around our borough, and we look forward to seeing local people taking up the opportunity to use them.”

Patricia Allen
Patricia Allen
is the Head of Content at EU-Startups. With a background in politics, Patricia has a real passion for how shared ideas across communities and cultures can bring new initiatives and innovations for the future. She spends her time bringing you the latest news and updates of startups across Europe, and curating our social media.
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